It was an organization the ratings firm established in 2005 to provide clients with a forum to drive research and improve audience measurement. Some of the committees under the Council included an audio committee, a local measurement committee, and an R.O.I. committee. A Nielsen spokesman told Radio Ink Tuesday it is ending its funding to the Council. Nielsen was pumping over $2 million a year into the organization. Here’s the full Nielsen statement.
“We are grateful for the research the CRE produced and for their contribution to our industry. While we believe in the CRE’s mission and work, after 12 years of commitment Nielsen is ending its relationship as the organization’s sole funder. This decision is not a reflection of the organization or its work. Rather it is based on our desire to bring greater simplicity and focus to our investments in measurement innovation. Over the years, Nielsen has increased industry engagement on the evolution of measurement through the creation of several client advisory groups and is an active participant in a range of industry organizations focused on audience measurement. Nielsen remains committed to an open and transparent dialogue with our clients as we work to advance audience measurement in today’s evolving media landscape.”