It was an organization the ratings firm established in 2005 to provide clients with a forum to drive research and improve audience measurement. Some of the committees under the Council included an audio committee, a local measurement committee, and an R.O.I. committee. A Nielsen spokesman told Radio Ink Tuesday it is ending its funding to the Council. Nielsen was pumping over $2 million a year into the organization. Here’s the full Nielsen statement.
“We are grateful for the research the CRE produced and for their contribution to our industry. While we believe in the CRE’s mission and work, after 12 years of commitment Nielsen is ending its relationship as the organization’s sole funder. This decision is not a reflection of the organization or its work. Rather it is based on our desire to bring greater simplicity and focus to our investments in measurement innovation. Over the years, Nielsen has increased industry engagement on the evolution of measurement through the creation of several client advisory groups and is an active participant in a range of industry organizations focused on audience measurement. Nielsen remains committed to an open and transparent dialogue with our clients as we work to advance audience measurement in today’s evolving media landscape.”
Nielsen is a ratings product that needs updating, updates that every single broadcaster in the nation should demand but that isn’t going to happen.
Here is yet another example of what’s wrong with an industry that see the present from its past, though those days are long gone; an industry that’s lost its grip on reality which maintaining a choke-hold on the past which is killing its presence in the future.
Sad, really. Sadder still that it continues …
Nielsen is a ratings product that needs updating, updates that every single broadcaster in the nation should demand but that isn’t going to happen.
Here is yet another example of what’s wrong with an industry that refuses to see the present as what it has been, though those days are long gone; an industry that’s lost its grip on reality which maintaining a choke-hold on the past which is killing its presence in the future.
Sad, really. Sadder still that it continues …
Again….Nielsen does nothing for non rated small markets where they have to combine several counties together into a “cluster” to have enough intabs for a sample. Some of those counties that they “cluster” aren’t even in our primary listening area. It is truly a “cluster” if you ask me!
This should greatly bother EVERY single broadcaster in the US. (Hence the Christmas week news dump).
Accountability for this company, that radio embraces as it’s currency, is the SINGLE most important issue this industry faces in 2018 and beyond.