Republican Tax Plan Good News For Advertisers


Advertisers will continue to deduct advertising expenses from their taxes as a result of tax reform legislation passed by Congress this week. Both broadcasters and advertisers were worried that expense would be dropped and were fighting to keep it alive. NAB CEO Gordon Smith said, “TV and radio stations salute leaders of Congress for recognizing the importance of advertising as a principal driver of commerce by preserving the full and immediate deductibility of advertising expenses. Advertising is an undeniable stimulus for robust growth that has helped America lead the world in the creation of high-paying jobs.”


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