The Southern California Broadcasters Association will mark its 80th year of continuous service for Southern California radio on December 13, 2017. The trade association was formed in Los Angeles on December 13, 1937. The SCBA membership covers 52,000 square miles of Southern California with an all-time high membership of 170 radio stations.
“The success and growth of the SCBA must be shared with the decades of professional and passionate previous SCBA presidents and the legendary radio station membership that believed in the power of radio advocacy,” said SCBA President Thom Callahan. “We owe so much to these visionary broadcasters that formed, sustained, and grew the SCBA over so many years.”
The SCBA offers in-depth market research, job postings, and industry news and trends through their website, www.scba.com, as well as pro-active advocacy of Southern California radio to clients, agencies, the press, and various client industry speaking engagements. The SCBA also studies and reports on key ad category industry trends and publishes its SCBA White Papers, Quarterly Market Guidance Reports, Flash Research, Category Alerts, SoCal Traffic data, and Spotlight On…series, to its members via its Website.
