The station launched Thursday as The All New Q97.3 – “Shreveport-Bossier’s Best Music!” The station debuted its new Hot AC format by playing 97 hours of non-stop, commercial-free music, which will continue through the weekend. Starting Monday, September 18, The Bert Show will kick off weekday mornings 6-10 a.m., followed by The Shawn Dion Show in Afternoon Drive from 3-7 p.m., with Adam Bomb rounding out the daily lineup from 7 p.m.-12 Midnight.
Cody Welling, Vice President/Market Manager, Cumulus Media-Shreveport/Bossier City, said, “Cumulus is excited to launch The All New Q973, Shreveport-Bossier’s Best Music. This Hot AC format focuses on the needs of our listeners in the community, and our clients. The All New Q973 uniquely positions our group of radio stations in Shreveport and Bossier City to match our diverse community and culture, which we so proudly serve.”
