On Monday, Nielsen announced it has renewed its contract with CBS Radio for its 117 stations in 26 markets. CBS Radio will also use the Nielsen Data Management Platform, a Cloud application which, for the first time, includes using Nielsen Audio data from Nielsen’s PPM to connect with broadcast listeners through digital channels.
Nielsen Managing Director for Audio, Brad Kelly, said, “CBS Radio offers consumers unprecedented access to the content they want to hear, including news, entertainment, and sports. Nielsen Audio provides CBS Radio with trusted and industry-leading solutions that allow them to measure the total audience and reach of their content. We welcome the extension of our agreement as we continue to work together to demonstrate the tremendous value of radio for advertisers.”
