Lazer Broadcasting has named Gerardo Martinez GM for its Sacramento, Modesto, and Merced markets. Prior to joining Lazer, Martinez was the V.P. of Sales and Marketing for EMC Advertising, a law firm marketing advertising agency. Prior to that, he was GM for radio and television stations in several different markets. Lazer owns 29 stations in 13 markets in California and one in Nevada.
Martinez said, “It’s an honor to join the Lazer Broadcasting leadership team. Our heritage radio and television stations continue to deliver quality entertainment, education, and inspiration that reflect Latinos’ daily lives. I am eager to get in the trenches with our employees and deepen our connection with the communities we humbly serve.”
