Highdive Advertising Founder and Creative Director has been named the chief judge for the 26th Annual Radio Mercury Awards Competition. This past fall, Gross, along with fellow DDB Chicago colleague and Radio Mercury Award winner Chad Broude, founded Highdive Advertising, a new boutique agency in Chicago. Award categories for the 2017 Radio Mercury Awards will be announced later this month, along with Call for Entry guidelines and deadlines.
RAB CEO Erica Farber said Gross has been a part of many Radio Mercury Award-winning spots and campaigns. “His roster of work could be a curriculum of how to create award-winning radio advertising. We are thrilled he will lead this year’s judging and ensure that the best of the best are awarded in June.”
At DDB Chicago Gross led creative on some of the agency’s biggest accounts including Capital One, Cars.com, Bud Light, and Mars-Wrigley. He’s probably best known for the late ’90s “Real Men of Genius” campaign for Bud Light, the most awarded campaign in advertising history. He’s won three Best in Show Radio Mercury Awards, two Cannes Radio Grand Prix Lions, a Radio Grand Andy, and a Radio Grand Clio. Mark has also served as President of the inaugural Cannes Radio Jury, and President of the Clio Radio Jury.
