Digital Buying: Art or Science?


If you don’t know the answer to that question, you need to be at Radio Ink’s Forecast 2017 in New York City. Is the brain replacing the heart in digital media buying? As it’s now tracking, digital will soon make up half of all agency revenue, yet only one of the top five digital agencies is an established, traditional advertising company. The new players come from technology and digital placement is a science dictated by equations and algorithms.

How will your stations and their digital content fare in a buyers’ world guided by technology? How do intangibles such as format, locality, and audience loyalty stack up against programmatic buying? The days of intuitive or emotional buys are numbered; now is the time to plan your strategy to ensure your content adds up in the new decisionmaking process. 

Forecast 2017 brings together agencies and radio to give you insight in preparing to sell beyond the numbers. This is a can’t-miss discussion as you plan and project your company’s future growth.


travaglini_christine110x145Christine Travaglini is president of Christal Radio. Before her current role, she served as senior vice president and general sales manager for Christal, a post she held for five years. In June 2013, she was also named president of Katz Partnerships, the business development team focused on leveraging all of Katz’s broadcast and digital assets and relationships to develop innovative solutions for today’s big brands. Travaglini began her career with Katz Media Group in 1989 as a sales assistant in the Atlanta office. When promoted to president of Christal, she became the first person to rise from assistant to president in Katz Media, and she was Katz Radio Group’s first female president. Travaglini serves on the National Board for the Alliance for Women in Media/Foundation, currently on the Executive Committee as treasurer-elect.  


ehlers_dave110x145Dave Ehlers is CEO of Optimedia|Blue 449 US, responsible for the success and execution of the agency’s core programs and initiatives. Ehlers was named president of Optimedia in 2011, CEO, Optimedia US in 2013, and to his current post in 2016. Under his leadership, Optimedia has celebrated numerous new-business wins, including Bridgestone/Firestone, Liberty Mutual, Metro PCS, and Pizza Hut, and the agency’s revenue and margin have increased steadily. A 25-year media veteran, Ehlers has spent the majority of his career within Publicis Groupe. He formerly served as EVP/managing director of ZenithOptimedia, where he managed the agency’s new business, as well as talent development, human resources, and public relations. He also oversaw the launches of ZO Multicultural and Newcast, ZO’s branded entertainment division.

kaminsky_brian110x145Brian Kaminsky is president of programmatic and data operations for the iHeartMedia Network, where he leads iHeartMedia’s efforts in developing a full, data-rich, automated, and programmatic platform for the iHeartRadio digital streaming platform and broadcast properties. Under Kaminsky’s leadership, the company harnesses its state-of-the-art technology to connect advertising partners to unique and rich data, making marketing campaigns more effective and putting iHeartMedia front-and-center in a new world of data usage. Previously, Kaminsky served the COO of iHeartRadio, where he oversaw day-to-day operations and further development and strategies of the digital network for both the local and national sales force. Before iHeartMedia, Kaminsky served as COO/GM of the Huffington Post, in charge of business operations, advertising products, and business development. He has also served as head of global revenue operations for Reuters Media.

kinsella_colin110x145Colin Kinsella is CEO of Havas Media, NA, charged with leading and consistently innovating the agency’s integrated client offering. He is regarded as a visionary leader who has implemented strategic, client-first thinking that increases innovation and sustainable success throughout his career. He has held positions of increasing authority at some of the industry’s most admired and respected companies. Before joining Havas, Kinsella served as the CEO of mindshare North America, a division of Group M and WPP. During his tenure, he managed client relationships across a diverse portfolio including Volvo, American Express, Unilever, and Nordstrom. In 2014, the innovative work produced by the company’s North American offices captured 34 industry awards and won the MMA Mobile Agency of the Year award in 2015. Kinsella was also recognized individually for his work being awarded a digital All Star distinction by Media Post in 2015.

In addition to the Forecast financial conference, all registered attendees are admitted to the annual “Top 40” cocktail reception, a prestigious event in itself, honoring Radio Ink’s 40 Most Powerful People in Radio. 

Check out the 2017 Forecast agenda HERE

Register HERE



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