The 2016 elections will generate record spending on Hispanic radio — that’s something everyone agrees on. So, what’s YOUR campaign line? Latino voters have never been more crucial in winning an election. Population growth trends, immigration and citizenship issues, and the presence of Hispanic candidates make it clear that targeting this major voting bloc could be the key to victory. The candidates and their political strategists know this, and that’s why projections are calling for record spending on Hispanic radio. Will YOU be ready?
At the 2016 Radio Ink Hispanic Radio Conference, March 22-23 in Fort Lauderdale, you will be able to attend the discussion “How the 2016 Election Will Impact Hispanic Radio’s Bottom Line,” which will show you why Hispanic radio is crucial to the campaigns and how you can use this strategic advantage as leverage for a bigger piece of the 2016 political pie.
Here are the experts who will be part of the discussion…
Moderator:
Liz Blacker is EVP of multicultural strategy and sales at iHeartMedia, which reaches 90 percent of the Hispanic population in the U.S. Blacker works across the company to build new opportunities for iHeartMedia and its clients to engage and connect with multicultural consumers through broadcast, digital, and live events. Before joining iHeartMedia, Blacker was chief revenue officer at Terra, where she built the Hispanic and pan-regional sales teams and oversaw revenue across multiple platforms with clients in the U.S. and Latin America. She also held other roles, including senior vice president of digital sales for ImpreMedia, where she built the national cross-platform sales team, as well as executive director of sales for U.S. Hispanic and Latin America for Yahoo. Blacker is the co-founder and co-chair of Advertising Women in New York’s first “Multicultural Task Force” and is a founding board member for both The Internet Advertising Bureau’s Multicultural Committee and ad:tech U.S. Hispanic/Latin America.
Panelists:
Mary Ann Gomez is president and CEO of the Congressional Hispanic Leadership Institute. Before joining CHLI, she was the executive director of the National Association of Hispanic Publications. She is a former corporate marketing manager with Coors Brewing Co. and McDonald’s Corp. She managed multi-million-dollar advertising and marketing campaigns and collaborated with advertising and public relations firms as well as multi-lingual broadcast, print, and outdoor media to executive local, regional, and national promotions. Gomez represented the Pharmaceutical Research and Manufacturers of America as a national alliance development consultant and managed business development and multi-cultural projects for small and mid-size public relations agencies and also national agencies such as Fleishman-Hillard. She has taught business, marketing, and public speaking at the University of Phoenix and Heald College. She has also conducted workshops for small-business owners on marketing, public speaking tips for women, networking, and Hispanic marketing.
Legia Marañon-Garcia is president of award-winning advertising agency Richard Marañon & Associates, founded by her father 31 years ago. She has been at the agency for 21 years and has worked in all areas: creative/brand development, media planning and negotiating, promotions and events, media and public relations, and digital planning. The agency has implemented successful media and PR campaigns for over 120 political campaigns, placing it as one of the leading Hispanic agencies for Republican candidates, non-partisan judicial candidates, and issues. The agency, with Marañon-Garcia as president, spearheaded the Republican Party of Florida’s campaign in support of George W. Bush for both of his presidential campaigns. The agency is a full-service Hispanic ad agency with a roster of past and present clients ranging from local to national brands that include Revlon, SBS, FIU, the Miami Herald Media Companies, and Actualidad Radio.
Frank Montero is a co-managing partner with the law firm of Fletcher, Heald & Hildreth. He focuses on telecommunications, broadcasting, media and technology. Montero’s practice includes FCC regulatory counseling, corporate finance, asset and securities acquisitions, intellectual property, and real estate and commercial transactions. Montero was an appointed member of the Federal Advisory Committee on Diversity for Communications in the Digital Age, and he has served as the Director of the FCC’s Office of Communications Business Opportunities. While at the FCC, Montero worked extensively with industry, trade associations, financing institutions, and governmental agencies to create business opportunities for entrepreneurs, start-ups, and other small businesses in the telecommunications and technology sectors.
Jose Valle is president of political and advocacy group sales for Univision Communications Inc., the leading media company serving Hispanic America. In this role, Valle oversees UCI’s political advertising sales to advocacy groups, trade associations, and campaigns. Valle, a veteran media executive, most recently served as president of Univision Radio, overseeing the expanding portfolio and operations for the UCI division. He previously served as vice president and general manager of Univision Radio Los Angeles. Prior to UCI, he served as president and general manager of Telemundo’s flagship station, KVEA, as well as overseeing operations for Spanish-language independent KWHY in Los Angeles. Before that, he served as VP/GM of KXTX/Dallas and of stations in Las Vegas and Dallas.
The Hispanic Radio Conference, March 22-23 in Fort Lauderdale, is the only conference dedicated solely to Hispanic radio. Now in its 7th year, the conference attracts the industry’s key leadership in management, sales, and programming, whose combined audience reaches approximately 95% of the 50+ million Hispanics in this country.
Hispanic Radio Conference March 22-23, 2016 Hyatt Regency Pier Sixty Six Ft. Lauderdale, FL www.hispanicradioconference.com
