NPR Picks Triton For Podcast Distribution

NPR’s podcast catalogue includes Fresh Air, TED Radio Hour, Hidden Brain, Invisibilia, and a wide variety of additional on-demand content covering science, music, pop culture, comedy, and news. NPR has chosen Triton’s Tap Podcast for distribution and monetization of its podcast content. Tap Podcast is designed to stitch pre-roll, mid-roll, and post-roll audio ads directly into podcast episodes or audio files, targeting multiple podcasts at once or multiple campaigns within one podcast. The platform also provides publishers with the analytics and forecasting tools.