Despite Snow, January Auto Sales Look Strong

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J.D. Power reports that radio’s largest advertising category will report a very good month to start off the year selling an average of 36,499 new-vehicles every day. The seasonally adjusted annualized rate (SAAR) for January is expected to reach 13.9 million units, up from 13.8 million in January 2015. That would be the strongest retail SAAR in the month of January since 2004. Through the first 17 selling days of the month, the average transaction price of $30,769 is the highest level ever for any January, surpassing the previous high of $30,707 set in 2015.

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