The technology division (NAB Labs) of the National Association of Broadcasters has invested in a Baltimore company called Yet Analytics. Yet Analytics provides platforms for the multi-source collection and analysis of human and machine performance data within Fortune 500 companies and other large organizations. The Department of Defense originally developed the technology as a way of collecting interoperable data across multiple data sources for use in performance assessment and analysis. The essence of the technology is to simplify and leverage big data analytics, which has many applications in today’s data-driven world.