Advertising to Cross $500 Billion Mark in 2016


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That’s according to the London firm IHS where analyst Eleni Maurouli predicts video will be the biggest winner, along with search and programmatic buying. Marouli says video will become the new mobile, contributing “substantially” to the billions spent in online and offline advertising. IHS forecasts advertising spend will rise 5.7% to surpass $500 billion for the first time. In 2015, advertising rose 3.1% to $497 billion compared with the prior year. Read the details at MediaPost


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