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Can Satire Sell?
(Jeffrey Hedquist) Your client has given you a message to convey to the masses: “Buy our stuff.” Lovely. But your audience may not be on board with that directive. After all, they’ve heard that from every other ad on the air. But they may respond when you twist the approach.
When The Jobs Are There – But The People Aren’t
(Kathleen Miller Fink) A few weeks ago, I drove past a local manufacturing plant with a big banner stretched across the fence: “NOW HIRING - APPLY ONLINE.” Out here, those words hit differently. That’s why, even in 2025, radio remains one of rural America’s most powerful workforce tools.
Live On Location
(Mike McVay) Today’s radio can source strength from yesterday’s ad sales routines if those with legacy knowledge share such experiences with members of today’s sales and promotions teams. Where radio consistently excels is in regard to local-direct business.
Paige Nienaber’s Midweek Idea Dump: Holiday Promo Gold
(Paige Nienaber) I was the Promotion Director at Wild 107.7 in San Francisco when I segued into this gig, working with Jerry Clifton and providing ideas and content to his clients. In the beginning™, the daily stuff went out via fax. It’s been upgraded a little over the years.
SiriusXM 360L Makes Toyota Debut in 2026 RAV4
SiriusXM's hybrid satellite radio offering is hitting the road in a Toyota for the first time, with the broadcaster's 360L receivers being added to the 2026 RAV4. The platform is part of Toyota’s latest-generation Audio Multimedia system, and will expand to other models.
Paige Nienaber’s Midweek Idea Dump: The Tip Of The Q4 Iceberg
(Paige Nienaber) Congrats! You did it! You survived the Summer. Next up? The extremely busy and target-rich 90 days known as the 4th Quarter. After joining Cameron from Radio Ink to talk some 4th Quarter sales opportunities, I've got a few more for you.
Paige Nienaber’s Midweek Idea Dump: Not Just For Kids
(Paige Nienaber) Going out to high school sporting events is not just a CHR teen promotion, as I learned during my formative years. Dan Seeman dispatched me in the station vehicle to idyllic Hutchinson, MN, a community out on the far fringes of the surveyed area.
Paige Nienaber’s Midweek Idea Dump: Block Party
(Paige Nienaber) One of my favorite PDs just joined a really large station and has vowed, “As God is my witness, I’m going to do away with boring ‘roll the touchtones’ contesting.” This, from Laura Daniels in Buffalo, would be different: "Caller 10 Wins... Maybe"
Paige Nienaber’s Midweek Idea Dump: What’s Going On?
(Paige Nienaber) As a Promotion Director, my self-imposed job description was to “give the talent stuff to talk about.” When I look at a station’s site and all they’re promoting is the app download, it tells me that they don’t have a lot going on.
Paige Nienaber’s Midweek Idea Dump: Summer Is Here, Get Out
(By Paige Nienaber) Memorial Day Weekend is great because it's like the Fourth of July: people will be off work and will be outside enjoying the weather, and thus very susceptible to being promoted to.
Our Print Magazine: Radio Ink
2026 Medallas de Cortez Finalists
Vanishing Act: Navigating Radio's
New Mental Health Fight
