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My Magic Sales Words And How To Use Them
(By Pat Bryson) You've probably been in a buying situation where the salesperson made you uncomfortable. Perhaps that seller was a bit too slick. Perhaps they used technical terms you didn't understand.
Salespeople: Here’s What Local Businesses Want
(By Pat Bryson) Before I started Bryson Broadcasting International, I was a market manager for radio stations. One night, I woke up at 3:00 AM with this thought: "What do local businesses want from my salespeople?"
I Want It NOW!
(By Pat Bryson) I was on a zoom call a couple of weeks ago with a very good salesperson. She had emailed me to say that she had been experiencing a rash of cancellations in the past few weeks.
Budgets Aren’t Important
(By Pat Bryson) Us: "What's your budget?" Client: "I don't really have one." Or Us: "What's your budget?" Client: "I have $200 a month."
How Sharp Is Your Saw?
(By Pat Bryson) I'm sure you've heard the story about the two woodsmen who were in a challenge to see which one could cut the most trees. All day they labored. One woodsman cut continuously, fervently cutting trees.
Our Credibility Matters in Sales
(By Pat Bryson) People don't usually buy from people they don't trust. They are also unlikely to buy from salespeople who have no credibility. When we ask clients for thousands of dollars, they need to feel we know how to get them a return on their investment.
Recruitment is a Hot Category Now
(By Pat Bryson) If you've called on any businesses at all in the past year, you've probably heard “I can’t find enough people to fully staff.” Finding enough people who want to work is one of the biggest challenges our clients face. We are in a perfect position to help them with this problem.
Our Clients’ Internal Dialogue
(By Pat Bryson) Do you remember the movie, What Women Want? Mel Gibson got hit by lightning and began reading women's minds. That came in quite handy in promoting products to them.
Which Type Accounts For 60% of The Dollars Sold?
(By Pat Bryson) You've probably heard the discussion on transactional versus relational buyers. Transactional buyers are mainly concerned with price, with acquiring what they need and getting on with their lives.
A Lesson Learned From a Friend in Iceland
(By Pat Bryson) Just before COVID hit and made my passport irrelevant, I was attending a Radio Days Europe conference in Vienna. One of the many radio friends I've met doing my job (I SO like that about what I do), is a programmer for a radio station in Iceland.
Our Print Magazine: Radio Ink
25th Anniversary: The Most Influential Women In Radio
Publisher's Beat: She Persisted
