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Infinite Dial 2023: “Podcasts Are Back”
On Thursday Edison Research released its findings from The Infinite Dial 2023. This year saw great news for podcasts and radio, with key insights about at-home listening and a warning about the importance of remaining in-car.
TuneIn Partners with EV Maker XPeng
Streaming audio platform TuneIn will be integrated into new electric vehicles made by China-based XPeng as part of a new partnership between the companies, Radio Ink has learned. The partnership comes as both companies focus on digging into the European market.
Preventative Maintenance
(By Rick Fink) One of the most iconic advertising slogans ever produced was for Fram Oil Filters, “You can pay me now, or pay me later.” The simple but powerful message was that proper vehicle maintenance will save you lots of money and headaches
Which Companies are Really Disrupting at CES?
(By Buzz Knight) I, like many of you, hoped that innovation would thrive over these last few years of pandemic uncertainty, supply chain challenges and labor shortages. So much for the kitchen sink being thrown at multiple industries as a way to short circuit the innovation process.
At CES, the Unveiling Begins
(By Buzz Knight) Once again, industries of all type descend upon Las Vegas for the Consumer Electronics Show. For some it’s just a getaway to satisfy a gambling itch, and for others it’s to satisfy the curiosity itch.
Innovation on Full Display at CES 2023
(By Buzz Knight) To give us a peak at what to expect this week at the Consumer Electronics Show in Las Vegas, we turn to Ben Arnold, Analyst for the NPD Group, for some thoughts on key themes that will emerge from the show.
Forecast 2023: Memorable Moments
(By Mike McVay) If you made it to Radio Ink’s Forecast 2023 last week, you know that it was well attended, packed with amazing guests and full of great information for executives to walk away with and take advantage of for their companies.
How To Be The Number One Resource For Your Client
(By Pat Bryson) Our field of expertise is advertising. We should strive to be the person our clients call when they have any questions on how to market their businesses. They should be anxious to refer their friends, knowing that we will give the friend the same service and excellent advice they experience.
How Salespeople Will Win In 2023
(By Pat Bryson) Being a successful salesperson today requires a new level of sophistication and expertise. The salespeople who will win in 2023 will become the guides for businesspeople showing them a way to survive and thrive no matter what happens in the world.
No Excuses
(By Mike McVay) One of my radio friends sent me a text the other night, as he left a concert, sharing his disappointment in what he heard, but didn’t see. The performance by the artist satisfied him. The poor performance by the radio station who was involved as the presenting station was at the root of his disappointment.