iHeart Launches Private Podcast Marketplace
The iHeartMedia Private Marketplace allows brand advertisers to create their own unique, tailored marketplaces made up of their specific audience targets and pricing, to dial up and down across each year as their marketing needs require.
Conrad Scores His 7th Wrestling Podcast
Westwood One Podcast Network and Conrad Thompson have come up with another program focusing on professional wrestling. My World with Jeff Jarrett episodes will be available Tuesdays.
Radiochick Hosts A Life’s Story
Leslie “Radiochick” Gold is host of a new podcast. The NYC radio talk show host will use A Life’s Story to shine a light on the lives of special octogenarian, nonagenarians and centenarians who have done, and are still doing astonishing things.
New Antiracist Podcast
iHeartMedia and Pushkin Industries will co-produce Be Antiracist with Ibram X. Kendi. Kendi is a writer and scholar that has looked into the policies that he believes contributes to racial inequity and injustice.
Podcast Ads Measurement Tool
Podcast Ad Effectiveness+ (PAE+), from Nielsen measures the effectiveness of podcast advertising including brand lift and memorability across podcasting audiences. PAE+ will offer the ability to measure digitally inserted ads in a real time podcasting setting.
Advice From Chelsea Handler
Dear Chelsea is a new iHeartRadio Original Podcast hosted by comedian, author and television host Chelsea Handler. The program will give listeners the opportunity to submit questions about life and get candid answers.
Examining Nexstar Digital Shift
The latest Borrell's Local Marketing Trends looks at the reorganization at Nexstar. The company shutdown its separate digital venture and got rid of unprofitable products late last year.
C130 Launching Shining City Audio
C13Originals and Jon Meacham are expanding their partnership to launch Shining City Audio. It’s a podcast studio co-venture focusing on creating a wide-ranging slate of audio documentaries and series centered on history.
99% Invisible Joins Stitcher
SiriusXM and its subsidiary Stitcher has acquired 99% Invisible Inc. The company, owned by Roman Mars, brings the podcast host and his team to SiriusXM, where they will continue to operate 99% Invisible and develop new podcast projects.
Report: Rogan Losing Ground To The Daily
According to Media Monitors, which fielded a study of podcast listeners from March 14th to March 31st, The New York Times podcast The Daily is gaining on Rogan who moved over to Spotify exclusively at the end of last year. Here are the top 25 shows from the Media Monitors survey...
