SiriusXM and its subsidiary Stitcher has acquired 99% Invisible Inc. The company, owned by Roman Mars, brings the podcast host and his team to SiriusXM, where they will continue to operate 99% Invisible and develop new podcast projects.
“I have made a career by telling stories about what’s right in front of us, and in this case, it is the opportunity to grow and create with SiriusXM,” said Mars. “This journey, which started more than 10 years ago on public radio, is a testament to the power of storytelling, the incredibly talented 99pi team, and the dedicated army of ‘Beautiful Nerds’ who we are fortunate to call our listeners.”
“We want to be home to the most creative producers working in podcasting today, so we couldn’t be more excited to welcome Roman and his team to Stitcher and SiriusXM,” said Megan Liberman, head of talk and podcast programming for SiriusXM and Stitcher. “SiriusXM built itself into North America’s leader in audio entertainment by attracting world-class talent. Bringing Roman and his team here is a natural extension of these efforts, and they will serve as a pillar as we continue building the most attractive home for podcast and audio creators.”