FCC Finalizing Big Change To Radio Records and Filings
The Federal Communications Commission Media Bureau has announced a significant shift in its handling of electronic records and filings, moving from the Consolidated Database System (CDBS) to the Licensing and Management System (LMS), effective July 26.
Chick-fil-A’s Core Lesson For Radio Sellers
(By Pat Bryson) If you have eaten at Chick-fil-A have experienced the person waiting on you respond to your thank you with "My pleasure". Every Chick-fil-A employee has been taught to respond that way in their corporate culture.
The Changing Face of AWTE
(By Marc Greenspan) Even after all these years, we have a hard time referring to Time Spent Listening (TSL) as Average Weekly Time Exposed (AWTE) in Portable People Meter (PPM) markets. We also seem to love those acronyms.
Ask This Question Before Your Client Doesn’t Renew
(By Rick Fink) It’s one of the most overlooked steps in the advertising sales process. Missing it can make future sales extremely difficult. Getting it right can set up a rewarding, long-term relationship. But it takes knowing the right question.
A Dose Of Real
(By Mike McVay) In the Meghan Markle/Spotify fallout, it had been discovered, allegedly, that she hadn’t personally interviewed her guests. I can’t possibly be the only person to hear the news of how the interviews were conducted and found it to be nothing out of the ordinary.
10 Big Encouragement Opportunities For Sales Managers
(By Loyd Ford) You’ve just tipped over halftime in 2023. How will your year end up? A lot of the next five and a half months, especially Q4, depends on how you motivate your sellers now - deep in the summer grind.
Community FM Expands From Cambridge To The Chesapeake
Community radio station WHCP in Cambridge, MD has broadened its footprint to include more of the Chesapeake region. The former low-power station, operating since 2015, has upgraded its signal and received a license to broadcast on FM.
Your 10 Step Mid-Year Checkup
(By Buzz Knight) You’ve made it to roughly the mid-point of the year. Are you fried yet? Don’t let the heat lull you into complacency. This is a good time to review your progress and double down on updated goals.
Radio and the Loneliness Epidemic
(By Randy Lane) Did you know that loneliness is comparable to smoking 15 cigarettes a day? The US Surgeon General found that half of US adults are experiencing loneliness, posing a serious threat to their physical and mental health.
Does This New Podcast Feature The Voice Of Banksy?
BBC Sounds are presenting a 10-part podcast series, The Banksy Story, including a five-minute radio interview from a person claiming to be Banksy, in which the artist's potential voice is heard for the first time.
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