Iconic Adman Terry O’Reilly Helps Fight Radio Spots That Suck
Too many radio ads suck. Every day in Radio Ink's headlines this week, we're talking with a different expert on how to stop the “suck." We start with one of advertising’s most respected names and advocates - Terry O’Reilly.
FEMA Admin Touts ‘Dependable’ AM Radio To Homeland Security
AM radio remains a hot topic across Capitol Hill as the second half of 2023 begins. At a House Homeland Security Subcommittee on Emergency Management and Technology hearing, FEMA Administrator Deanne Criswell highlighted the critical role of AM in times of crisis.
FCC Finalizing Big Change To Radio Records and Filings
The Federal Communications Commission Media Bureau has announced a significant shift in its handling of electronic records and filings, moving from the Consolidated Database System (CDBS) to the Licensing and Management System (LMS), effective July 26.
Chick-fil-A’s Core Lesson For Radio Sellers
(By Pat Bryson) If you have eaten at Chick-fil-A have experienced the person waiting on you respond to your thank you with "My pleasure". Every Chick-fil-A employee has been taught to respond that way in their corporate culture.
The Changing Face of AWTE
(By Marc Greenspan) Even after all these years, we have a hard time referring to Time Spent Listening (TSL) as Average Weekly Time Exposed (AWTE) in Portable People Meter (PPM) markets. We also seem to love those acronyms.
Ask This Question Before Your Client Doesn’t Renew
(By Rick Fink) It’s one of the most overlooked steps in the advertising sales process. Missing it can make future sales extremely difficult. Getting it right can set up a rewarding, long-term relationship. But it takes knowing the right question.
A Dose Of Real
(By Mike McVay) In the Meghan Markle/Spotify fallout, it had been discovered, allegedly, that she hadn’t personally interviewed her guests. I can’t possibly be the only person to hear the news of how the interviews were conducted and found it to be nothing out of the ordinary.
10 Big Encouragement Opportunities For Sales Managers
(By Loyd Ford) You’ve just tipped over halftime in 2023. How will your year end up? A lot of the next five and a half months, especially Q4, depends on how you motivate your sellers now - deep in the summer grind.
Community FM Expands From Cambridge To The Chesapeake
Community radio station WHCP in Cambridge, MD has broadened its footprint to include more of the Chesapeake region. The former low-power station, operating since 2015, has upgraded its signal and received a license to broadcast on FM.
Your 10 Step Mid-Year Checkup
(By Buzz Knight) You’ve made it to roughly the mid-point of the year. Are you fried yet? Don’t let the heat lull you into complacency. This is a good time to review your progress and double down on updated goals.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
