JoJo Siwa Pens Multi-Project Podcast Deal With iHeart
Pop star and social media sensation JoJo Siwa debuted her new podcast JoJo Siwa Now on iHeartMedia's Outspoken Podcast Network on Monday, October 30. This marks Siwa's first project in an exclusive lineup with iHeartMedia.
Audio Ads Tied To High Audience Engagement, Purchase Intent
A new study by Integral Ad Science reveals interesting consumer attitudes toward audio advertising. Conducted in June among over 1,000 US-based listeners, the report provides insights into the effectiveness of digital audio ads and the preferences of consumers.
Annual Global Ad Spend Study Shows Growth As Markets Change
Ad Age has released its annual World's Largest Advertisers report, showing a more reasonable growth rate as the post-COVID rebound ends. The final review of data collected in 2022 showed a global ad spend increase of 2.3% to a record $347 billion.
Turn Customer Service Into A Customer Experience
(By Pat Bryson) I have the privilege of working with some very good sales staffs. We have progressed from learning the basics to polishing our diamonds. Our latest initiative is moving from good customer service to a great customer experience.
Recruit An Inexperienced Seller To Your Team Today
(By Loyd Ford) A Radio Ink reader asked if I would consider writing a piece that focuses on smaller markets and the difficulties of recruiting there. I would, and I will. Everyone wants to uncover and hire a great seller.
Radio Advertising vs. SEO: Good To The Last Click
(By Rick Fink) Internet guru Seth Godin says, “The last click someone clicks before they buy something isn’t the moment they made up their mind." The best marketers don’t rely upon online reviews or social media noise to make the sale for them.
Ready For The Ho-Ho-Holidays?
(By Mike McVay) The December rating sweep begins November 9th. This year’s Christmas format looks as if it will be one of the most listened to in recent years. The world is in a place that begs for such a respite as hearing Christmas Music.
Is Radio Now The Underdog?
(By John Shomby) The definition of “Underdog”: In a competition, the person or team considered to be the weakest and the least likely to win. Does this define radio’s position right now? Consumer choices have grown immensely in three areas:
Should Radio Step Away From The AI Guardrails?
(By Buzz Knight) This past week I moderated a panel at NAB Show New York about AI and radio. As I was heading to the city, I saw a billboard that read, “AI is moving fast, but what guardrails do we need?”
Chris Houchens Chosen As Glasgow GM For Commonwealth
Commonwealth Broadcasting has enlisted Chris Houchens as the new General Manager for its Glasgow, KY cluster. Houchens will oversee Nash 103.7 (WHHT), 104.7 The Score (WCDS), and GlasgowNews1.com. His tenure is set to begin on November 1.
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