Radio Is A Game-Changer For Advertisers Looking Beyond TV
It's been repeatedly revealed in the past months that advertisers that shift media campaign budgets to include radio buys could see as much as a 30% reach increase. Now Audacy has provided three case studies backing up the value of AM/FM as an ROI machine.
Women Lead the Way at the 49th Gracie Awards Luncheon in NYC
The media world gathered in New York City on Tuesday to celebrate exceptional work by the women moving the radio and television industries forward. The Alliance for Women in Media Foundation held its 49th Annual Gracie Awards Luncheon.
Paige Nienaber’s Midweek Idea Dump: Care & Training Your Teens
(By Paige Nienaber) A decade ago I was discussing a high school promotion with a Top PD. He stopped me and said, “We’re not a teen station. We’re 18-34.” I suggested if he didn’t start cultivating the kids, that in a few years, he’d be screwed. Today, he is.
They Said “NO” to Your Proposal: Now What? – Part 1
(By Rick Fink) After putting all of your effort and creativity into the first six steps of the sales process and finally making the presentation, you would probably rather endure a root canal than hear your prospect say, "We like your presentation, but…"
7 Show Killers
(By Randy Lane) We learn from our mistakes by observing what not to do. In the current Fortune issue, Doug McMillon, CEO of Walmart, noted, “It’s fun when the world tries to condemn a failure, and inside, you just smile and say, ‘We were learning.’”
FCC’s Carr Wants To Ensure No ‘Soros Shortcut’ For Audacy
In April, US Representative Chip Roy (R-TX) warned FCC Chairwoman Jessica Rosenworcel of what he called a "Soros shortcut" to allow Audacy to emerge from bankruptcy as soon as possible. Now FCC Commissioner Brendan Carr is voicing his concern as well.
In Florida, Jupiter Can’t Escape Orbit Of $25k FCC Forfeiture
A small Low Power FM on Florida's Atlantic Coast will not be dodging a large fine from the FCC over operational violations. This decision comes from the Enforcement Bureau, capping a four-year dispute and appeal process involving Jupiter Community Radio and WJUP-LP.
The Zone’s Paul Mason Gets ‘SuperTalk’ Lead In Nashville
Cumulus Media Nashville has elevated Paul Mason to the role of Spoken Word Programming Operations Manager. Mason will now oversee programming for SuperTalk 99.7 WTN (WWTN) in addition to his existing roles with 104.5 The Zone (WGFX) and Titans Radio.
Saga CEO Chris Forgy Joins Broadcasters Foundation Board
The Broadcasters Foundation of America is welcoming Saga Communications President and CEO Chris Forgy to the organization's Board of Directors. The appointment was made during the BFoA's most recent board meeting in New York City.
Alarcón: SBS On A Positive Path To Larger Profits
Spanish Broadcasting System founder, President and Chairman/CEO Raúl Alarcón Jr. exuded confidence in SBS's "operational reset" triggered by the departures of its President/COO and CFO in the last six months in a Tuesday earnings call.
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