News

Media Monitors reports Hillary Clinton’s campaign ran a paltry 445 spots as her campaign to win the primary crossed the finish line. Even more alarming for radio was that Bernie Sanders For President aired only 170 spots, while Donald Trump’s campaign bought a measly two radio ads. No Super PAC or campaign ran negative or “against” ads on radio in the last 10 days. The Media Monitors data is from 82 major markets from May 27 to June 5, 2016.

How much should your clients trust their advertising agencies. Well, according to a new report, not much. On Tuesday, The Association of National Advertisers released a very damaging 58-page report that hits advertising agencies hard in how they conduct business and look upon their clients.

Pandora says its new visual ad experience is a series of native, mobile ad formats that make rich media, video, and display ads more impactful and effective for marketers. It will give listeners more control over the ads they see. The ads launch in beta this summer with Express and the Lexus Dealer Association, and will be available to all advertisers later this year.

Nielsen will once again rate the Newburgh-Middletown, NY, market, twice each year, starting with the Spring survey next month. The Newburgh metro includes Orange County, NY, and the TSA will also include Sullivan County. With a population of about 315,300 people, Newburgh, which has been measured before, comes in as market 154 among the 275+ markets measured by Nielsen. Townsquare will be a subscriber.

Adam Parness will join Pandora in July as Head of Publisher Licensing and Relations. Parness will be responsible for leading Pandora’s relationships with songwriters and music publishers, including the development of broader product rights and internationalization in order to increase revenue, retention and customer engagement.

710 ESPN Seattle is expanding to 14 hours of local, weekday programming with the addition of Gee Scott from 7 p.m. to 9 p.m. beginning next week. Scott’s journey into the Seattle sports scene began in 2003, cleaning the vehicles of Seahawks’ players and coaches.

(By Kevin Neathery) You, like me, probably landed in radio sales on your way to or from somewhere else. You probably began as a rep on the street armed with a one-sheet spot package and a dirge list of discarded “accounts” no one else could sell. You bloodied your nose, learned the business, grew your billing, and one day, boom, someone “leaves” (poor devil) and you are the new Sales Manager!

(By Adrian Zupp) I don’t always remember birthdays. But from the time I was 11 I’ve remembered March 8, 1971. That’s the date of the “Fight of the Century,” when Muhammad Ali, just two fights returned from government-imposed exile, fought Joe Frazier to try and grab back his heavyweight championship belt.

Original Country Gold with Rowdy Yates has joined the roster on Country Legends 97.1 (KTHT FM) in Houston, and will air Saturdays, 7 p.m. to 12 midnight beginning June 11. Yates worked in Houston from 1994-2011 and is best known for his afternoon drive show on KILT-FM, Rowdy’s Ride Home.

Cox Media Group has announced that their Ohio Market VP Julia Wallace will be retiring from the company at the end of the year. Wallace joined Cox in 2000 as Managing Editor of the Atlanta Journal and Constitution. The search for Wallace’s successor will begin immediately. In the interim, Rob Rohr, CMG Ohio’s General Manager, will oversee the operation.