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(By Bob McCurdy) Trust. Success in marketing and advertising depends on it, so it would follow that the more trustworthy the media channel, the more impactful the commercial message. Trust is the foundation upon which much consumer action depends. It facilitates belief, and in advertising belief is usually required for the consumer to act on the commercial messaging.

(By Laurie Kahn) Radio has always been known to pay extremely high compensation to corporate officers and managers, but has not been known to pay well to other positions, especially in sales and on air. Don’t misunderstand here; once a seller is established, they can earn a nice income, but often it can take years to get there. And that can create a major challenge in recruiting.

Kevin Ratliff, also known as “Bootleg Kev,” has been named the new night host on CBS Radio Phoenix’s LIVE 101.5. Ratliff’s previous experience includes holding on-air positions at KKFR in Phoenix, KVEG in Las Vegas and WLLD in Tampa.

That's what the Washington Examiner is reporting. The paper says the conservative talker may run for the Senate seat in Virginia to challenge Hillary Clinton's former running mate Tim Kaine.

(By Barry Cohen) The radio industry does a great job of teaching people how to sell, and how to sell our medium. We don’t always do as good a job teaching them how to make it work. Let’s start with the answer to the burning question posed above.

Triton Digital’s November 2016 Ranker reports that Sports showed the biggest listening gains over the previous month, with a 10.71 percent increase in Average Active Sessions (AAS), Monday to Friday, 6 a.m. to 8 p.m. Read on and get all the results...

On Monday, our 2017 Radio Executive of The Year issue will be released. By now you know, on the heels of the year's biggest deal, Beasley Media CEO Caroline Beasley is on that cover. In our interview with Caroline she talks to us about how her family would stop at every radio station while on vacation, what it will take to get radio revenue growing again, and of course, the integration of Greater Media. In this excerpt from that interview we asked Caroline to give us an idea if more growth was in the cards for Beasley Media.

KLOS-FM in Los Angeles and Cumulus are holding a Celebration of Life for the legendary Bob Coburn this Saturday. Coburn was the voice of the longtime syndicated rock program called Rockline and KLOS was his radio home since 1980. He died of lung cancer in December. The event will be held at the Malibu Presbyterian Church at 2 p.m. Saturday.

The streaming pure play blasted out several press releases late Thursday hoping to convince investors the company is strong and has an eye toward making a profit. The company expects to exceed its previously announced Q4 revenue numbers due to a strong advertising quarter.

Up until now, Pandora has been in a hiring mode. New salespeople were being hired in major markets all over the country. Smart techies were being hired to improve Pandora's algorithm brains, the Music Genome Project. It looks like that all came to an end Thursday as CEO Tim Westergren said the company is "undertaking operational efficiency measures to reduce overall operating costs in 2017." Radio folks know that terminology well. It means hide under your desk, here come the pink slips.