It’s a new idea and it was a big success in its inaugural year. Alpha Media, Shreveport’s “Pack the Sack” was a huge success. Alpha Media, Dollar Mania, and listeners of the Shreveport-Bossier area teamed together to pack sacks with items like toothpaste, soap, and deodorant to deliver to the homeless. The sacks were delivered on Wednesday, December 14 to the Providence House, Restoration Crisis Center for Women, Christian Services Center, Salvation Army, and Volunteers of America.
Alpha Media, Shreveport Account Executive Rasheeda Simmons said, “This was our first year doing this promotion, and it turned out great! Our long time client, Dollar Mania, stepped up and sponsored the bags for us. We were able to get 150 bags filled with toiletries from our listeners. The donations were split between five different charities that were extremely grateful for the donations. We hope to make this an even bigger event next year.”
