Booker Booked For Afternoons
Multimedia Personality Chris Booker will be the new afternoon drive host on ALT 98.7 (KYSR-FM) in LA. Booker comes over from WNYL-FM in NYC, where he most recently served as the afternoon drive host.
How Many Radio Ads Should Advertisers Run?
That's the topic Cumulus Media's Pierre Bouvard writes about in his latest blog HERE. Bouvard takes a look at research that digs into light, medium and heavy schedules and what it all means in terms of results for advertisers.
Fired Host Launches Daily Podcast
Spokane radio personality Dan Roberts says he wasn’t surprised when he got laid off from KZZU-FM in late October. “With the pandemic affecting the economy the way it is, you knew there were changes coming."
Virtual Party For Children’s Hospitals
CMT personality Cody Alan and country trio Runaway June hosted a virtual holiday party for children’s hospitals across the country. The event will be featured in the upcoming holiday special hosted by Alan.
Indy Radio Vet Passes
32-year Indianapolis radio vet Steve Cooper has died at the age of 72. Cooper worked at WNDE, WIFE and WFBQ in Indianapolis. His close friend Art Vuolo put together this tribute video.
Toy Field In Nashville
Cumulus Nashville radio stations collected thousands of toys and gifts for children and seniors in need at the 13th annual Toy Field. The stations partnered with The Salvation Army's Forgotten Angel Program, T-Mobile and Nissan Stadium for the event.
Does “Live and Local” Mean You Need To Be Live or Local?
(By Mike McVay) It’s been an argument among air-talent and Program Directors for a long time. I’ve heard some argue that “Live and local can beat pre-recorded and/or not local … every day of the week.” That’s what we thought, but it’s not reality.
Focus On Those Heavy Listeners
(By Charlie Sislen) As we approach 2021, similar to past years, many people make a New Year’s resolution to lose weight. While a diet is a good idea for most of us (especially me), there is a place where “heavy” is advantageous – advertising.
4 Ways To Create Drama
(By Randy Lane) In a previous column we stressed the importance of drama to generate ratings. This week we present four effective ways to create drama in your show.
Businesses Must Keep Moving In Any Crisis
(By Loyd Ford) Let’s say the obvious up-front. We all know that being a seller is a tough job. Your job is to take the no-no-no’s, prospect generously for new business and manage client expectations all while moving things through a system that isn’t always cooperative to your goals.
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