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Appearing with James Golden (Bo Snerdley, Rush's call screener) in West Palm Beach, where Rush Limbaugh lived, Governor Ron DeSantis announced flags will be flown at half-staff in Florida in honor Limbaugh. The Governor called Rush the greatest conservative radio host of all time.

The speculation begins, including in this column in The New York Times, about who might be radio's next big conservative star. As writer Michael Grynbaum points out, Jimmy Fallon may host The Tonight Show, but he’ll never be Johnny Carson. The column also includes insight from Talkers Publisher Michael Harrison.

(By Andy Bloom) When Rush Limbaugh died, you didn’t need psychic powers to know what was coming next. Within minutes of the announcement of Limbaugh’s passing, hateful and ruthless creatures slid from under the rocks.

Longtime broadcaster George Francis has died. Francis sold radio in Charlotte, sold jingles for TM Studio, managed WAKY/WVEZ in Louisville, WTAM/WDOK in Cleveland and WMAG in Greensboro. He went on to own KRMD/KEEL in Shreveport and WMYI in Greenville, SC.

Luke Bryan has been named the Country Radio Broadcasters 2021 Artist Humanitarian Award recipient. Bryan was recognized with the honor during his appearance on the annual “CRS Artist Interview,” sponsored by BMI, during CRS 2021: The Virtual Experience.

(By Rick Fink) The most important step in the sales cycle, is in the eye of the beholder! In our unscientific survey from a few weeks ago, the results suggest that Prospecting is the most important step in being a successful media sales rep.

Townsquare Media says it has extended its contract with the morning show Free Beer & Hot Wings, which is heard on 17 Townsquare stations. “This is a labor of love,” said Gregg “Free Beer” Daniels. “Townsquare Media has been a tremendous friend and partner to us.”

Legendary Philadelphia General Manager Cody Anderson has died. The cause of death has not yet been reported. Anderson's death was first reported on Twitter by Philadelphia City Council President Darrell Clarke.

Saga's North Central Florida Media Group, hosted its 22nd Annual Stop Children’s Cancer Bearathon last week, raising a record $129,775. Listeners called in or logged onto a station website and donated money for a teddy bear or a chemo duck.

The NAB will present a live webinar on new vaccine research by the Kaiser Family Foundation. The program is set for February 24 at 1 PM ET.