Entercom has partnered with Geico to promote the auto insurance company’s 2021 “Million Dollar Bracket Challenge.” The partnership will encompass multiple platforms.
The partnership will see Entercom’s 14 sports brands across the nation devote air time to the bracket challenge with Geico-branded spots. On-air talent will also serve as Bracket Challenge brand ambassadors and create a bracket pool encouraging fans to compete against them.
The promotional campaign runs through April 14.
