Roy Williams - Radio

Target Marketing Vs. Tribal Marketing

(By Roy Williams) What is the age range of snowboarders? What is the income range of people who do yoga? What is the age and income range of Carolina Panthers football fans? What is the age and income range of Republicans?

(SALES) 40 Ways To Sell More Radio

(By Wayne Ens) Ad dollars are tight but if you do your homework you can still bring home bacon. Here are 40 tips to help you do just that.
Ron Robinson - Radio

(TALENT) Radio’s Limiting Values/Beliefs

(By Ron Robinson) Unlike so many corporate producers of packaged foods, radio is not knowingly attempting to make consumers fat, sick, and crazy. Radio, however, does depend on consumer gullibility and ignorance to maintain its position as the number-five major media provider. Consumers, meanwhile, are waking up to how they are being skewered by any number of corporate and government organizations.


In 2015, our top five Program Directors were Chris Conley from WLTW at #1, WCBS-FM's Jim Ryan at #2, Kevin Weatherly at KROQ in Los Angeles in the third position, WBLS' Skip Dillard at #4, and WBZ/WZLX Boston PD Mike Thomas. Who will be the best in the programming department this year? Submit your detailed nomination HERE. YOUR DEADLINE TO NOMINATE IS TODAY.

Julio Liberman Passes

Julio Liberman's radio career began in the 1960s, when he and his brothers purchased KLVE in Los Angeles and flipped the format to become the first Spanish-language FM in the city, and the second in the United States. In 2013, Mr. Liberman received Radio Ink’s Lifetime Leadership Award, the highest honor of the Medallas de Cortez Awards. Julio Liberman is the father of Entravision's COO Jeff Liberman. He was 87.

WTOP Launches Podcast With PodcastOne

The name of the new podcast from WTOP is Target USA and it focuses on the threats facing America. The podcast is reported and produced by WTOP National Security Correspondent JJ Green.

Chong Podcast Premieres On

Seems fitting. Tommy Chong, best known as one-half of the pot-smoking comedy duo “Cheech and Chong,” is now hosting a podcast called The Tommy Chong Podcast on New episodes of podcast air every Wednesday at 9 p.m. Eastern Time.

KVOO And KXBL Tulsa Get New PD

Greg Mozingo is the new program director for KVOO and KXBL, two Tulsa, Oklahoma, radio stations operated by The E.W. Scripps. He begins his new role on March 14. Mozingo comes to Tulsa from St. Louis where he was program director for the past 13 years at WIL-FM.

Cassutt New Executive Dir., MPR News & Programming

Minnesota Public Media news has named Nancy Cassutt as executive director, MPR News and Programming. She replaces interim news lead Mike Reszler, who stepped in last summer when Chris Worthington, the former managing director of news.

(AUDIO) We Would Pay More For Shorter Stopsets

Those are the words of Ad Agency Executives Blair Overesch (pictured) and Jeff Chase. Overesch is the Media Director and Chase is the Creative Director at Walz Tetrick Advertising in Kansas City . Their clients include the World Champion Kansas City Royals and Dairy Queen. In our latest podcast, Chase and Overesch, who are big proponents of radio, say they would be willing to pay more if their clients didn't get lost in a long pod of horrible-sounding commercials. It's just one of the topics we discuss in the podcast, however it is the hot topic of the week. LISTEN HERE

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December 14, 2020

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