Making Audio Ads Effective For Advertisers
The four critical components of a successful audio ad are sonic branding, music, voice, and message. These factors improve intent to purchase, recall, and brand favorability, according to a recent study by Audacy in partnership with Veritonic.
Strong Mindsets For Media Success
(By Jeff McHugh) Reaching your goals, feeling confident and finding success as a media professional depends more on mindset than most people realize.
New Show About Africa Launches
TEDxAccra has launched an exclusive 8-part podcast series in partnership with The Change Africa Podcast, the podcast series that democratises African thought leadership by platforming the ideas, lives and impact of change-makers and doers at the fore of Africa's transformation.
After More Than 20 Years, Cumming Moving On
The NAB's Senior Vice President for Communications Ann Marie Cumming is leaving the organization. She's accepted the position of Executive Director of the Congressional Club Museum and Foundation.
Record Breaking Tulsa Fundraiser
The K95.5 (KWEN-FM) 9th Annual K95.5 Cares for St. Jude Kids Radiothon raised more than $200,000 to benefit the St. Jude Children’s Research Hospital. The Cox Media Group station used its airwaves and social media pages for two days to encourage listeners to call in and donate while sharing stories of local patients.
CRS Valentine’s Day Sale
A $90 savings on the full CRS 2023 registration rate is being offered Valentine's Day. The one-day offer is a 14 percent savings on the full registration price.
New APD Z104.3 Baltimore
Mike Klein has been named Assistant Program director for iHeart's Z104.3 (WZFT-FM) in Baltimore. Klein will continue his on-air duties and report to Program Director Rob Kruz.
WSHE Sends Valentine Wishes In Chicago
SHE 100.3 / WSHE Chicago collected and delivered over 10,000 handmade Valentine’s Day Cards for La Rabida Children’s Hospital. Over the past seven years the Valentine’s Day Cards for Kids campaign has garnered move than75,000 cards.
NuVoodoo’s Consumer Behavior Snapshot
NuVoodoo Media Services has set up a series of free webinars in March revealing the results of its Guide to Digital Advertising and Audio Entertainment survey. The study offers marketing insights from more than 5,300 14–54-year-olds surveyed in January.
Extra Duties For K-FROG’s Froglear
Heather Froglear has added Brand Manager to her resume at KRFG-FM/KXFG-FM in Riverside, CA. She will continue her role as Music Director at K-FROG.
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