News

As traditional AM/FM broadcasts and podcasts show increased return on investment for advertisers, a new study shows that around $1 billion was spent in 2022 on digital ads that didn't get the message across. CreativeX's study of two million digital ads found that 55% didn't meet basic creative best practices.

Happy Friday! This week's Radio Ink Blast from the Past comes from Doug Quick in his days at WEEE-FM in Taylorsville, Illinois. Send your Blast From The Past to our Online Editor Cameron Coats for your chance to be featured.

Bill Lynch, a former anchor of CBS News Radio's World News Roundup and a veteran journalist, died at 77. He joined CBS News as a correspondent in 1981 and became the anchor of World News Roundup from 1985 until 1999, during which time the program was inducted into the Radio Hall of Fame.

The Ace & TJ Show marked its 25th anniversary on Charlotte, NC airwaves on Tuesday. They started on WHQC, before moving to Beasley Media Group’s Kiss 95.1 (WNKS) and are syndicated across the southeast. They were one of the first syndicated shows to offer both a live stream and on-demand content.

The Carolina Hurricanes have agreed to extend their partnership with Capitol Broadcasting Company's 99.9 FM The Fan (WCMC) as the flagship station of the Hurricanes Radio Network. The new contract lasts for three years, until the end of the 2025-26 NHL season.

On Friday, March 24th, an EF4 tornado ripped through the town of Rolling Fork, Mississippi. When the storm cleared and the aftermath was revealed, 104.3 WZYP knew what they had to do for the small community, and they weren’t going to let the 336 miles between them and the town stop them.

Glassbox Media has acquired the educational podcast Who Smarted? from producers Jerry Kolber and Adam "Tex" Davis. The podcast, aimed at children aged 6-10, offers fun and entertaining ways to learn.

After following the story of Casey Kasem's death and alleged familial abuse, the Audible Original podcast Bitter Blood returns for Season 2 with an eight-part deep dive into the Murdoch family dynasty.

NPR's Colorado Public Radio has launched a new reporting podcast titled Parched, which focuses on the Colorado River water crisis and examines how people are trying to stop it. The ten-episode series starts on April 18.

Podtrac has released its podcast industry rankings for March 2023 with encouraging signs in overall growth. In March, the US unique monthly audience increased by 10% from February for the Top 20 publishers.