Two Audacy Execs Step Away From Their Spots
Audacy's President of Sports as well as its EVP of Strategy and Corporate Business Development will be moving on to different opportunities - some within the company and some without.
‘Feelings Over Facts’
(By Randy Lane) In a recent discussion, Service Broadcasting Head of Content and syndicated show DeDe in the Morning General Manager, George "Geo" Cook, coined the phrase, “Feelings over Facts.”
Lapa Aims To End Sales Meeting Woes In 3 Minutes
Broadcast management and sales expert Steve Lapa has launched 3 Minute Planner - a new website with a video-based re-education platform designed to simplify sales meeting strategies. The site contains easy-to-follow 3 Minute explainer videos and accompanying eBooks.
How Full Is Your Testimonial File?
(By Pat Bryson) There is nothing more powerful than using a third-party reference during your sales process. Happy, satisfied clients lead to new business. When was the last time you updated your testimonial file?
Is Your Sales Training In Vain? Ask Henry Ford
(By Rick Fink) Henry Ford is quoted as saying, “The only thing worse than training your employees and having them leave is not training them and having them stay!” Was Henry right? Is training your sellers a waste of time or is it time well spent?
It’s Not the Size of the Market in the Fight…
(By Mike McVay) NAB Show 2023 is underway in Las Vegas. Saturday, I participated in the Small & Medium Market Forum where I served as one of the hosts in the Round Table Discussions. The topic that I addressed was Recruiting On-Air Talent.
Does Your Sales Recruitment Pass A ‘Fit’ Check?
(By Alec Drake) Job descriptions are being rewritten as managers and companies redefine a successful hire. When we get past the screening protocols and move to the interview stage, the question of "fit" should be on your mind.
Low: NPR’s Twitter Fight ‘Not Just A Public Media Issue’
Radio Ink talks with Margaret Low, CEO of Boston's WBUR, about the station's decision to leave Twitter, and how the app's actions are a warning - not just for public broadcasters, but for all traditional media. Should market managers prepare?
Building Today’s Best Customer Needs Analysis
(By Loyd Ford) Whether you have used one for decades or maybe it’s new to you or your team, having and using a strong customer needs analysis is key to building relationships and being a problem solver for advertisers.
Curiosity Should Be The Backbone Of Your Leadership
(By Buzz Knight) As throngs of executives from the Radio and Television industry converge on Las Vegas for NAB 2023, the 100th Anniversary of all things NAB, it’s worth examining the importance of curiosity in the past, present, and future. How does curiosity affect leadership?
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