Educate Thy Clients
(By Rick Fink) How well educated are your clients and prospects? For years, while training reps, I have used the expression, “Your clients will never buy more advertising from you than they understand”.
D’Souza Movie Success
The Dinesh D'Souza Political Documentary '2000 Mules', that looks at the 2020 Presidential election is being touted as the most successful political documentary in a decade. Salem Media Group, the Executive Producer of the film, reports the movie has already grossed $10 million in revenue and in net revenue is the most successful documentary since 'Obama's America' produced by D'Souza ten years ago.
Your Real Clients Don’t Care About Price
(By Loyd Ford) Ah, price. It makes some salespeople rise to the challenge and others shrink away. Why is that? It’s intimidating for a lot of people to think about price increases, but you see everything looks to be going up, up, up.
The Problem With Settling
(By Buzz Knight) I was recently afforded the opportunity courtesy of my friend International Consultant Phil Dowse to meet Omar Essack. Essack is the Strategy Director/Business Development for Red Tech News.
Dallas in Deal to Keep Classical Alive
A new partnership between KERA and the City of Dallas will keep classical music station WRR on the air. WRR-FM is owned by the city of Dallas. When the deal is done, it will be operated by public radio station KERA.
How to Dress For Radio
(By Jeff McHugh) With cameras now in many radio and podcast studios, the days when on-air hosts did not think about what they wear are over, or they should be.
Mercury Awards Finalists
98 radio/audio spots and campaigns made it to the finals of the 2022 Radio Mercury Awards. The submissions were created by advertising agencies, brands, production companies, radio stations and students.
No Other Offers For Nielsen
The 45-day "go-shop" period for Nielsen has expired with no other offers on the table. During the period, Nielsen and its advisors actively solicited alternative acquisition proposals from third parties.
THIS JUST IN…
Former NBC NFL reporter Michele Tafoya will be a keynote interview at our July virtual podcasting conference called How to Make Real Money Podcasting. Tafoya will launch a podcast with the Salem Podcast Network called Sideline Sanity on May 23rd.
Reversing The Declining Listener Trend. Day Two
In our continuing series with industry leaders about the 2022 Jacobs Media Techsurvey, which showed a downward trend line of radio listenership, we hear from David Santrella, Joel Oxley and Ed Levine today.















