Headlines

(By Marc Greenspan) Many stations are penalized because a portion, maybe even a majority, of its audience is outside of the 25-54 demographic. As most of the people reading this already recognize, we need to convey the value of consumers who are not 25-54.

(By Mike McVay) It’s the start of another New Year. We’re certainly blessed to be here to see it as we’re almost at the second anniversary of the start of the Worldwide Pandemic known forevermore as Covid.

(By Loyd Ford) We all want to know how to sell more in 2022. A big year for radio? How do you give certainty to growing your unfair share of sales in the New Year? Let’s start with these 5 ideas.

The new El Patron 96.7, ¡Pura Musica Perrona!, has debuted in Atlanta. The second iHeartMedia Hispanic brand joins Spanish CHR station Z105.7.

Launched on January 1, 1992 'Sports Radio ESPN' started with only weekend broadcasts. The debut offering of 16 hours of programing was carried on more than 140 affiliates in 43 states. By 1996, now branded ESPN Radio; had expanded to weekdays with more dayparts being offered as a 24-hour service.

ABC Radio Network entertainment reporter Bill Diehl is out with a book. 50 Years Of Celebrity Chatter has stories and quotes from almost all the well-knowns he's talked with over the years.

Salem Media Group's AM 560 The Answer in Chicago has signed news anchor Mike Scott to a full-time contract as it restructures the stations line-up. For the past 17 years Scott has worked with the station through an agreement with Total Traffic and Weather Network and NBC News Radio.

Farmville, Virginia radio station WFLO will go off the air for good Friday after serving the community since 1947. The 2008 recession, changes to the national economy and the pandemic all led up to the need to close shop, according to the owners.

KOGT-AM, in the small town of Orange, Texas, will cease operations Friday, after serving the community for 73 years. Gary Stelly has owned the station for 30 years. He first worked at the station in college and purchased it in 1992.

The New York Post has all the details from the New York City sports ratings battle. The paper reports that when both over-the-air and streaming numbers are calculated, ESPN's Michael Kay wins the afternoon drive fight against WFAN's Carton & Roberts. All sports hosts in New York are looking up at WFAN's Boomer & Gio, who remain number one.