Library of American Broadcasting Prepares For NAB
The Library of American Broadcasting Foundation is inviting all broadcasters to the NAB Show's Welcome Session on April 17. The LABF will be presenting its second annual Insight Award.
Can Your Sales Team Row To A Goal?
(By Alec Drake) In many sales meetings, I expressed, "how we work together is how we win together." My favorite example of this premise happened during the 1936 Olympics.
Texas Radio Shines At The T3R Awards
It was a celebration of Texas radio and musicians at the 13th annual Texas Regional Radio Report Music Awards in Arlington. The event brought talent in for two days of festivities, culminating in the awards show.
Risk Versus Reward: It’s Up To Us!
(By Pat Bryson) Human nature being what it is, a purchase will not take place until the buyer believes that their opportunity for reward is greater than their risk. That takes a real, live salesperson.
Stop the Surrender
(By Mike McVay) While it shouldn’t amaze me that there’s little appreciation for the theory of “cause and effect” … it does. Moreso, it disappoints me, because it's all leading to radio's surrender.
I Hope That You Can Help Me
(By Rick Fink) We’ve all been there before. You’re out prospecting, walk into a business and there sits the “office gatekeeper”. Let the game begin!
5 Sales Closes And Why They Matter
(By Loyd Ford) If you are a seller today, you should be encouraged to think of yourself as being simply like a lawyer or doctor. This is your practice. It takes practice to become a really sharp expert.
GM To Give Apple The ‘AM Treatment’ In Future EVs
General Motors and Google are coordinating on a new dashboard for the next generation of electric vehicles, and Apple is getting left out in the cold. This comes as brands are fighting just as hard for dash control as radio.
This GM Got Huge Client Retention With Short Stopsets
In our continued series on stations that have chosen shorter stopsets and why, we talk with Jeff Ziesmann. Jeff is GM and CEO at Classic Country 106.7 (WNKR) and 105.9 The Oasis (WNKN), which operate in the Dayton and Cincinnati markets.
Late-Night Paranormal Talk Back In Baltimore
Baltimore can now stay up late with the supernatural. NewsRadio 1090 and FM 101.5 (WBAL) is adding George Noory's paranormal syndicated staple Coast to Coast AM to its nightly lineup starting April 3.
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