Integr8 Research President Matt Bailey will host a webinar to discuss his recent blog on “Retention Rate: The Magic New Metric for Measuring Hit Potential in Streaming Data”.
Bailey will explain why streaming data is different from other song performance measures, how to use Spotify data alongside Integr8 New Music Research data to calculate hit potential and why initial streaming data is unreliable. The webinar is scheduled for April 19 at 2p ET and registration is open.
