Do More Headphone Listeners Equal Higher Cume?
While a majority of radio's reach comes through car speakers, the industry might want to focus on more on-ear audience share. University of California research suggests listening to audio content through headphones has a greater persuasive effect than speakers.
Future-Proof Your Clients’ Accounts With A 40/60 Split
The two most important jobs of an advertiser are to convert existing demand and create future demand. How do you do this for your clients? The most effective campaigns follow a 40%/60% split with very distinct goals.
University of Florida Examines Ethics Of AI In Radio
The University of Florida has partnered with Futuri Media to explore the impact of artificial intelligence on broadcast radio. The findings will help the radio industry establish best practices for the ethical and effective use of AI in their operations.
Massive Weekly Shakeup As Home Depot #1 In Radio
After a lengthy run in the top three, Progressive disappeared entirely from the Media Monitors list of radio's top national advertisers in a huge pre-July 4 shakeup. Radio saw the highest spot play from advertisers since Memorial Day week.
Long Island AM Sale Complete, Format Flip Incoming
JVC Media has completed its acquisition of an AM signal and its FM translator on Long Island in New York. Commercial Assets, Inc. sold WLIM-AM 1440 in Medford, NY, and 93.3 W227CL in Port Jefferson, NY for $500,000.
Salem Media Group Gets Nasdaq Delisting Warning
Salem Media Group is now the third radio company to face being delisted from a major stock market this year. On June 23, Nasdaq informed Salem its common stock failed to comply with the minimum bid price for continued listing.
AARP: AM Radio Is Critical To Safety Of Americans 50+
Late last week, AARP became the latest major organization to support the bipartisan AM Radio for Every Vehicle Act. The organization emphasized the valuable role of AM radio in the lives of older Americans, who are most vulnerable in emergencies.
1p ET TODAY: Learn Copywriting From A Radio Master
TODAY Radio Ink presents Jeffrey Hedquist's “The 60-Second Copywriter.” This free webinar on at 1p ET will tap into your storytelling side to make money for your clients and yourself with a sneak peek at this year's Radio Masters Sales Summit.
iHeart Philadelphia Station Staff Move To Unionize
A group of 10 employees at iHeartMedia Philadelphia's Power 99 (WUSL) has filed a petition with the National Labor Relations Board to be represented by the Philadelphia local of the Screen Actors Guild - American Federation of Television and Radio Artists.
Radio’s Prime-Time Hangover
(By Alec Drake) Everyone wants to protect the value of Radio, especially during the prime-time listening periods. Unfortunately, the prime-time myopic thinking and strategies of the past have undermined the value of most radio stations.
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