As Hispanic Ad Gap Persists, Radio Delivers the Audience
Hispanic consumers are powering US population growth and commanding trillions in buying power, yet advertisers remain disproportionately absent. New research argues radio is perhaps the best-positioned medium to close that widening investment gap.
For Radio Sellers, the Local Economy Is the Trust Economy
(Loyd Ford) A truly great local radio salesperson is not only selling radio. They are selling momentum. Amongst algorithm-driven ad platforms, streaming audio, AI-generated content, and infinite digital noise. The exceptional seller understands something timeless:
Structuring Problem-Solution Commercials
(Jeffrey Hedquist) Problem/solution commercials work, IF they’re structured properly. They won’t work if the problem doesn’t seem real. The order in which we build our spot is important. Remember, you’re speaking to an over-communicated audience skeptical of all offers.
Xperi’s DTS AutoStage Portal Grows Again With 52 New Markets
Xperi has added 52 US markets to its DTS AutoStage Broadcaster Portal in the platform's second expansion since November, extending in-vehicle listener measurement to smaller and mid-sized markets, many of which have had limited access to listener measurement.
Telos Alliance Opens Online Contest for US College Radio Stations
With many campus broadcasters facing tighter budgets, Telos Alliance is partnering with the College Radio Foundation to award an Omnia.11 FM_HD audio processor to a US college radio station through an online contest open to students, faculty, and staff.
USAGM Pushes Deferred Resignations as Court Decision Nears
As a court decision nears over Kari Lake’s authority to cut the majority of its broadcast staff, the US Agency for Global Media offered employees “another opportunity...to voluntarily transition out of federal service through the Deferred Resignation Program.”
NAB Show Adds Fourth Day to Sports Summit With All-Star Guests
Between revenue success, audience share, a slew of 2026 events, and federal interest, broadcast sports are enjoying a massive moment, and NAB Show is preparing to make the most of it by adding a fourth day to its Sports Summit, which will span the entire event.
Buffalo Public Radio Signal To Go Commercial Due To Federal Cuts
"Replacing a $2.2 million structural funding loss indefinitely through donations alone would not be realistic or responsible," is the message from Buffalo Toronto Public Media, as the public radio organization converts one of its frequencies to an advertising-eligible license.
Clock Starts on FCC’s Non-Comm Translator Filing Cap Proposal
After its unanimous approval in February's Open Meeting, the FCC is seeking comment on a proposed national application cap and eligibility rules involving an upcoming filing window for new noncommercial educational reserved band FM translator construction permits.
Mega Moves to 99.3 as Sunny 104.3 Lights Up in Phoenix
Sierra H Multimedia is adding a third station in Phoenix, with the rise of Sunny 104.3 (KAJM). With the debut of the Soft Adult Contemporary-formatted station, Mega 104.3 is relocating to 99.3 FM while keeping its existing programming and on-air lineup.
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