Forrester’s 2024 Marketing Forecast: AI, Privacy, and Less Risk
In the wake of brands seeing financial backlash from taking a stance on politicized social issues on both sides of the aisle, Forrester’s 2024 consumer marketing predictions suggest a significant shift in CMO strategies to an environment of practicality over purpose.
Paige Nienaber’s Midweek Idea Dump: NYE, Bellies, and Butterball
(By Paige Nienaber, obviously) Not to get “all Europe” about it but we are in the final countdown to 2024. Thanksgiving and Christmas are can’t-miss holidays for radio, but New Year's Eve has become an afterthought, which is kind of sad.
You Don’t Need AI, You Need A Shovel
(By Chris Stonick) If you’re thinking that AI (Artificial Inspiration) is going to save the day when it comes to writing successful copy for recruitment or any other type of ad… you’re probably going to be disappointed. But why?
Three Reasons Why Your Brand Is (Or Isn’t) Winning
(By Randy Lane) Films, TV shows, sports teams, podcasts, and radio shows are built around well-branded personalities and performers. The same goes for radio stations. Generic DJs without a distinctive personality are commodities that do not stand out.
LABF Honors Radio’s Beasley, Kennedy, and Totenberg As Giants
On Tuesday afternoon, Gotham Hall in New York City was abuzz with the celebration of remarkable accomplishments as the Library of American Broadcasting Foundation held its esteemed Giants of Broadcasting & Electronic Arts luncheon and awards ceremony.
Audacy Denver’s Mountain Hosts Radiothon For Military Families
Audacy Denver's 99.5 The Mountain (KQMT) wrapped up its 6th annual "Project Sanctuary – Helping Heroes Heal Radiothon," amassing more than $52,000 in donations. The radiothon, which aired on Veteran's Day eve, November 10, benefitted military families.
HD Radio’s In-Car Growth Hits New Benchmark, Reports Xperi
It's another major milestone for radio in the dash as Xperi announced HD Radio receivers are now in more than 100 million vehicles, as reported alongside their 2023 Q3 financial earnings. The company saw a revenue increase to $130.4 million.
Today’s The Day: Radio’s Leaders Take Over The Harvard Club
Some of broadcasting's brightest minds are in NYC today, ready to think and talk about the industry's future at Forecast 2024. Radio Ink will have all the coverage as turbulent economic headwinds to AI to local radio are discussed in-depth.
Salem Has Rare Digital Dip In Q3, Expects Double Digit Rebound
Salem Media Group's Q3 2023 results echo what has been a common thread through radio this earnings call season: decline. CEO David Santrella provided a candid overview of the broadcast division's 4.2% revenue dip alongside digital.
Want More Effective Audio Ads? Say Less
A recent UK study into what makes for the most effective ads in radio and streaming has demonstrated a direct correlation between audio word count and advertising efficacy. The research used data from more than 10,000 campaigns analyzed and rated by the public.
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