Top 5 Hottest Ad Categories For Prospecting In 2023
(By Marc Greenspan) How are you pacing to end 2023? Need some hot categories for prospecting business to finish your year strong? At Research Director, Inc., we watch the trends and can share some insights we are seeing at this time.
Radio Sales Lessons From Soccer
(By Rick Fink) The FIFA Women’s World Cup has begun, and I am a part of the 31% of the American soccer fan population. While watching matches this past week, this thought occurred to me: what’s more important, offense or defense?
A Lesson From Media’s Barbie Era
(By Mike McVay) The media world is abuzz with the success of two women with high-profile worldwide stature. They are Barbie and Taylor Swift. They’re both creating excitement with 18–34 and 25–54-year-old women by crossing demos and genres.
Rebranding Your Radio Station? Solve For ‘X’
(By Buzz Knight) Twitter's rebranding to X got me thinking about the upside to rebranding and the potential nightmare. While most radio owners are not mercurial billionaires, there are certain questions that they should think about before they also rebrand.
Think Your Show Is Inclusive? Think Again
(By Randy Lane) Have you ever been frustrated tuning in to an interview and the host never says who they are talking to? While many shows encourage listeners to join the conversation, they often do not make it easy to follow the conversation.
Keith Lawless To Manage Hubbard Radio’s Chicago Hub
In August of last year, 25-year Cox Media Group Manager told Radio Ink he was departing CMG to take a year to focus on his family. That year is up, and with it comes an announcement from a new company.
Nikki Hilton Joins Alpha Media Anchorage As Market Manager
Alpha Media has appointed Nikki Hilton as Market Manager for their stations in Anchorage and Wasilla, Alaska. She replaces longtime Market Manager Scott Smith, who announced his retirement in January.
Washington DC Reacts To AM Act’s Passage To Senate Floor
With the AM For Every Vehicle Act moving out of the Senate Committee on Commerce, Science, and Transportation and out to the full Senate floor, here's what voices across DC had to say about the passage yesterday:
The Unfinished Voyage
(By Deborah Parenti) The AM For Every Vehicle Act has moved to the full Senate floor and there is reason for a certain amount of measured celebration, but the warning signs of a much more difficult fight ahead are already here.
Radio Ads Are Digitally Despised, Finds New Research
As streaming options grow, a study shows that traditional AM/FM radio-style advertising is falling flat on the digital frontier. Signal Hill Insights and Pacific Content examined what happened when radio ads were presented on podcast platforms.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
