Holiday DIY Powers Massive Black Friday Revenue For Radio
Recent doubts about Black Friday ad revenue wipeout were erased last week, as radio's top national advertisers drove ad play to one of 2023's biggest weeks. The home improvement sector has been a key driver of growth in the holiday marketing battle.
The Wrong End Of A Budget
(By Mike McVay) If you’ve ever laid awake at night worrying about your job, been responsible for a station budget during tight times, or been the “budget cut” yourself, you immediately knew what today's title means.
Sometimes It’s Just Something Simple
(By John Shomby) A few weeks back, United Airlines announced a shift in their boarding policy to streamline their passenger traveling experience. Basic economy ticketholders will now board in the following order – window, middle, and finally, aisle seats.
How To Know If The Status Quo Is Your Enemy
(By Buzz Knight) If you're growing a brand, you need to recognize that the status quo may be your enemy. Here are some steps to help assess whether your current strategies, processes, or mindsets are hindering progress.
CRS Opens 2024 New Faces of Country Music Show Vote
Country Radio Broadcasters has started the voting process for who will appear in the upcoming New Faces of Country Music Show at CRS 2024. The show will feature some of the most promising talents in country music.
2023 Service to America Award Winners Get Second Celebration
While the formalities were conducted back in June, there will be a second chance to celebrate the NABLF's 2023 Celebration of Service to America Award winners. A national radio special will air between now and Christmas Eve on hundreds of stations.
Rock 102’s 30th Mayflower Marathon Helps Feed Springfield
Saga Communications' Rock 102 (WAQY) marked thirty years of its Mayflower Marathon food drive in support of Springfield's Open Pantry. This year's drive, conducted over the three days before Thanksgiving, collected over $225,000 in food and cash contributions.
Dallas’ 105.3 The Fan Pieces Together $88k For Charity
Audacy Dallas' 105.3 The Fan (KRLD) raised more than $88,000 in support of My Possibilities, a charity dedicated to assisting adults with disabilities, through the station's 13th annual Piece-A-Thon on November 22.
iHeart Connecticut Lends Two Holiday Helping Hands
During Thanksgiving Week, iHeartMedia Connecticut recently orchestrated two food drives in Hartford and New Haven, benefiting Connecticut Foodshare. Both events gathered nearly 13,000 frozen turkeys and more than $37,000 in monetary donations.
Radio Triples The Season Of Giving Tally In Week Three
While many were dishing up Thanksgiving dinner, stations were out serving communities across America - making a huge difference in Radio Ink‘s 2023 Season of Giving Tally. A cornucopia's worth of food drives made this a $5.19 million week for radio.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
