Groundhog Day
(By Mike McVay) As a phrase, Groundhog Day has had a new meaning since 1993. Today it’s used to define an event or circumstance repeating over and over. So if we were to apply Groundhog Day to radio, it’s that we keep doing the same thing without ever changing.
No Stream Left Behind
(By John Shomby) Mobile devices and smart speakers have become the main listening vehicles for most age groups. This has not been an overnight event. With that in mind, I’m repeatedly flabbergasted so many radio station streams sound as poorly as they do.
Stirring the Radio Pot
(Buzz Knight) I stirred the pot on my LinkedIn about a topic near and dear to my heart: things that radio stations should stop doing. This post brought out tons of passionate responses about radio’s frequent lack of quality control and rate integrity.
Tracy Johnson Media Is The Latest To Dip Into AI Radio Offerings
Tracy Johnson Media Group and WP Media have unveiled Radio Content Pro, a tool leveraging artificial intelligence for radio content creation. The platform uses AI bots for the continuous collection, organization, and curation of content and on-air talking points.
Audacy and Veritonic Signs New Deal On AI Audio Ad Analytics
Audacy is extending its collaboration with audio analytics and research firm Veritonic. Through this partnership, Audacy will utilize Veritonic's analytical tools and research capabilities to deliver data to aid clients in optimizing their audio campaigns.
Progressive Is Back On Top Of Radio’s National Advertisers
The latest data from Media Monitors for the week of January 29 to February 4 spotlights the top five advertisers in radio across all monitored markets. Leading the pack is Progressive, returning to its top position with 65,745 measured spots.
Alabama Radio Station Owner Reports 200-Foot Tower Stolen
Less than one month after an Oklahoma FM tower was toppled to loot for copper wire and tubing, an Alabama station owner is reporting an even more shocking story - his entire 200-foot tower was stolen.
Understanding the Marketing Channel
(By Pat Bryson) Remember when Apple introduced the iPad? You were probably asking yourself: What is this? What does it do? Why would I want one? How would I use it? In all this, you were moving through the Marketing Channel.
4 Ways Sales Managers Can Empower Sellers With Confidence
(By Loyd Ford) The business of sales is largely about being connective, highly relational, and consistently appearing helpful to potential clients, But what role does confidence play in getting sellers through the most important doors?
Your Commute Can Change Your Prospecting
(By Rick Fink) Prospecting is a never-ending process in sales, but it's most commonly the one step that gets put off until it becomes a must-do! Here is an easy way to make prospecting part of your daily commute to and from the office...
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