Let’s See The Algorithm Do This
(Buzz Knight) We must embrace the new possibilities of technological advancement and the growth of artificial intelligence. I worked up this exercise to point out the vital importance of the human touch. Here are things an algorithm cannot do for radio stations:
Top Strategies To Introduce Digital Advertising To Radio Clients
Radio Ink asked the industry's top digital sales professionals, "How do you introduce digital advertising to a client who has exclusively purchased on-air spots in the past?” Here are some plans direct from radio’s advertising trailblazers:
Lowe’s Finishes High Again For January’s Top Advertisers
There was little change in the past week as Lowe's again led the pack of radio's top national advertisers. The home improvement giant continues to spread its consistent message, staying top of mind for consumers as the nation hunkers down through winter.
Former Bullitt-Owned Station Gifted To Washington State University
Northwest Public Broadcasting received a unique gift to expand the NPR affiliate's coverage in Washington state: the FCC license for KOHO 101.1. The in-kind gift and grant to Washington State's Edward R. Murrow College comes from the Sleeping Lady Foundation.
Alaska’s Longest Running Radio Show To End After Six Decades
Problem Corner, on Juneau's KINY-AM, is set to air its final episode on Friday after nearly 70 years. The decision to end the show came after a change in station ownership and the desire of host Wade Bryson, who has led the program for 16 years, to retire.
Are You Starting 2024 With Profit In 2026?
(By Pat Bryson) I hope by now you have been talking with all your clients about 2023. In selling ahead, I'm sure you've encountered objections to scheduling longer than a few weeks or months. You've probably heard variations on these:
The 7 Elements You Need For 2024 Sales Growth
(By Loyd Ford) The world moves at a fast, goal-oriented pace. It’s not your fault if you think about accomplishment more than people, but it is important to remember that this is a business of relationships. Everyone wants to be heard.
Is There a Right Approach to Using Qualitative Data?
(Marc Greenspan) In previous columns, we have discussed using qualitative data for prospecting and profiling your station. Is there a right approach to using qualitative data? When should you use quantitative data versus qualitative? It depends on your goal.
RAB Tacks On Two More Radio Talent Institutes For 2024
The RAB's National Radio Talent System is expanding its Radio Talent Institutes for late spring and early summer 2024. After hosting three last year, two more sessions are being introduced for the first time since the RAB took over the NRTS from founder Dan Vallie.
Colorado Public Radio Shines Spotlight On Local Artists
Colorado Public Radio News has introduced CO Arts Spotlight, a new segment dedicated to featuring arts events across Colorado. CPR News arts and culture reporter Eden Lane hosts the segment, airing three times on Thursdays as well as being distributed digitally.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
