Break In Case Of Sales Emergency
(By Loyd Ford) Two competitors are locked in a race side-by-side, but the one to the left simply takes a small step or two out of line early on, costing them the race. It’s often the little things that lose the race.
Deadlines: Respect the Production Department
(By Rick Fink) Every radio station has deadlines or cut-offs for turning in production. Pushing deadlines on a regular basis or ignoring them altogether can have serious effects on an operation. When the deadline is breached, who’s to blame, and how do you fix it?
WZID Recognizes Women Making A Difference In New Hampshire
Saga Communications' 95.7 WZID in Manchester, NH, wrapped up the station's celebration of Women's History Month with its 14th annual WZID 20 Outstanding Women event, honoring local women who have made significant contributions to the community.
Atlanta’s Kiss 104.1 Gives Out $55,000 In Easter Dinners
Cox Media Group's Kiss 104.1 (WALR) brought back its annual holiday tradition to support Atlanta families with an Easter Dinner Giveaway. For the third year, hundreds of families in need received a $100 Honey Baked Ham gift card.
SoCal FM Seeks Community Support to Recover Lost Transmitter
A Long Beach low-power FM is turning to the Los Angeles Harbor community it represents for support after its transmitter was destroyed after being sent away for repairs. KLBP has organized a GoFundMe with a target of $6,600 to acquire a new transmitter.
WQKT Sets Date For Country To Christian Flip In Columbus
River Radio Ministries, who made a deal to purchase WQKT in Columbus, OH, back in November, has unveiled the anticipated lineup for the station. Despite a scheduled May 1 change to Christian music as 104.5 The River, some previous programming will remain.
A Broader Path To Broadcasting
(By Deborah Parenti) I recently watched the Netflix documentary The Greatest Night in Pop. The film captures a January evening in 1985 when more than 45 top artists came together to record “We Are the World.”
MAGNA US Ad Forecast Update Is Bullish On Digital Audio
The advertising landscape in the United States is poised for significant growth in 2024, according to the latest forecast update from MAGNA. The report predicts a 9% increase in the US, with room for substantial growth in digital audio as radio revenue slows.
Techsurvey 2024: Radio Listeners Very Wary Of AI Ads and Hosts
Jacobs Media first gave a preview of their Techsurvey 2024 findings about artificial intelligence at Country Radio Seminar in February, but now they're giving a broader look across multiple formats ahead of the full presentation which will be held on April 25.
NAB Redesignes 2024 Diversity Symposium With Broadcast Focus
The National Association of Broadcasters is growing its annual Diversity Symposium for the fourth edition. The symposium has been redesigned for 2024 to better serve its audience, offering specialized sessions in broadcasting, media production, AI technology, and more.
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