Radio, Streaming, and Podcasting Form Triple Treat For Brands
In today's digital age, brands leveraging a cross-platform audio approach - radio, streaming, and podcasts - are seeing enhanced campaign performance, improved marketing funnel metrics, and superior business outcomes, according to new data.
In Boston, WBUR Offers Buyouts To Avoid Layoffs
Boston NPR affiliate WBUR has announced a comprehensive plan aimed at reducing the organization's expenses by at least ten percent. To save the required $4 million to meet goal for the upcoming fiscal year, the station is introducing a voluntary exit program.
Paige Nienaber’s Weekly Idea Dump: A Minister Walks Into A Pitch
(By Paige Nienaber) I’m not a nonconformist. I kind of got nonconformist’ed out in high school. They seemed to try so hard. But I’ve always kind of strived for a hook, because why WOULD you want to be the same as your peers?
To Call Or Not to Call?
(By Rick Fink) Here's the scenario. You have an appointment that you set up a week ago and it’s a healthy distance away from your office. Do you call them to confirm the appointment prior to leaving or do you not call and take a chance?
Use The Difficulty
(By Jeff McHugh) If you have worked with me or read my writings, you know how fond I am of show business lessons that apply to creating great radio and podcasts. Film actor Michael Caine tells a story from his early theatre days any audio presenter can use.
NAB Show 2024 To Give An Update On The State Of Station Sales
The 2024 NAB Show will feature a session focused on the mergers and acquisitions landscape in radio, moderated by Media Services Group Managing Director Bob Heymann. The panel will continue a conversation started at Radio Ink's Forecast 2024.
Bold Gold Media Opens Catskills Studios For Audio Production
In the Catskills, Bold Gold Media Group has unveiled its latest venture to give local content creators a place to record podcasts. Housed within the historic and newly refurbished Liberty Theater on Main Street in Liberty, NY, is the Bold Gold Studios.
Baltimore Morning Radio Leads The Way After Key Bridge Collapse
As the US woke up to the news of the tragic Francis Scott Key Bridge collapse, Baltimore morning duo Kramer & Jess at Audacy's Mix 106.5 knew they had to serve their community. They canceled their planned show, opened the phone lines, and let a city grieve.
Arizona NPR KAWC Gets Grant For Education Efforts
A public radio station in Yuma, AZ, has been honored with a significant grant to help teach journalism to college students with a focus on servicing underrepresented communities. Funded by the Community Foundation for Southern Arizona, KAWC has received $15,000.
Beasley Media Signs Long-Running Boston Marathon Deal
Beasley Media Group Boston has entered into a multi-year partnership with the Boston Athletic Association to cover the Boston Marathon. The collaboration will see Beasley's five stations in the cluster provide extensive marketing and support for the event.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
