Young Sports Fans Are ‘Audio Obsessed’ As Radio Leads the Way
In an era where sports fans can access content across countless digital and social platforms, the 2024 State of Sports Media report by Harker Bos Group's Crowd React Media underscores the enduring appeal and relevance of radio in the competitive landscape.
AM Radio’s Value in Focus as Congressional Deadline Approaches
AM radio continues to be in the national conversation for its value to local communities as the deadline to pass the AM Radio for Every Vehicle Act approaches. The band was once again featured on CBS News, while an Ohio Congressman again praised AM in emergencies.
Falling On The Sword
(By Pat Bryson) It’s frustrating when a prospect appears to be moving forward towards becoming a new client and then they become “stuck”. They won’t move forward, but they don’t seem to want to end our relationship either. And then they just wither away.
Are We Still Having Fun?
(By Loyd Ford) Does your sales team have any fun anymore? I know, I know. We gotta reach this goal. We have to make budget. There’s that pesky pressure. So, I ask again in another way: when was the last time your sales team had fun?
‘Are You Sure This Ad Will Work?’ No!
(By Jeffrey Hedquist) We’ve all experienced it. We create a campaign we’re sure will bring success to our client, but nope. We have to adjust the course and go in a different direction. Or, we get a wild idea, shoot from the hip, hope… and it works.
Missouri AM Tower Collapses, Becomes Third In October Streak
A tower broadcasting a Missouri AM station is the third to be destroyed in October, after the 75-year-old structure collapsed on October 24. A snapped guy wire caused the tower for Joplin's KRMO-AM 990 to fall to the northwest, narrowly missing the transmitter housing.
LeGeyt Highlights State Broadcast Challenges at WASBA Meeting
The Western Alliance of State Broadcast Associations is wrapping up its annual meeting in Santa Fe, NM, where industry leaders gathered to discuss key issues facing broadcasters and celebrate the retirements of two prolific SBA leaders.
Inspiring Through Thick and Thin
(By Deborah Parenti) Leadership is a fascinating dance of influence, and it becomes especially captivating when you consider how leaders inspire their teams during both good times and challenging periods.
Advertising Industry Investments In AI Soar in 2024
From local to global, the advertising industry is racing to better understand and leverage AI's capabilities headed into 2025. If 2023 was the year AI became a household name, then it appears 2024 is the year media bought in - in a major way.
New KUNR Studio to Bolster Local Journalism In Lake Tahoe
KUNR Public Radio has announced plans to build a new studio at the University of Nevada Reno/Lake Tahoe campus. With support from the University, the new facility is expected to begin broadcasting live from the lake by the summer of 2025.
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