How Radio’s Best Maximize Productivity
(By Jeff McHugh) I was burnt out, and I did not understand why. Many years ago, as a 24-year-old radio host and music director, I worked long days, nights, and weekends but could not finish the job. A nearby college held a time management course, and I signed up.
Deeper Questions, Deeper Answers, Deeper Pockets
(By Rick Fink) All too often in media sales, the conversations with clients or prospects are about our industry, our stations, our formats, our coverage areas, our demographics, our promotions! With any sales training at all, we know that our focus should be on the client.
TelevisaUnivision’s Audio Could See New Growth Under Alegre
Daniel Alegre, who recently took over as TelevisaUnivision CEO from Wade Davis, is wasting no time in positioning the company to unify its Hispanic broadcast operations. In the company's Q3 2024 earnings report, this also suggested a renewed focus on audio.
$150m Houston Tower Sale Closed Only Weeks Before Fatal Crash
The Houston FM tower involved in Sunday night’s fatal helicopter crash was sold only weeks before its destruction, FCC documents reveal. The tower, which carries multiple signals from TelevisaUnivision, was sold by the Spanish-language broadcaster in September.
Top Analysts Set to Open Forecast 2025 With Economic Outlook
As the broadcast industry looks ahead to a year devoid of political and Olympic revenue, top analytical minds are set to open Forecast 2025 with an insightful session on the economic trends and revenue expectations shaping the future.
Radio Tops TV At Reaching Key Home Improvement Shoppers
Online home improvement purchases have reached an all-time high, accounting for nearly 29% of all sales in the first half of 2024. Now research shows that radio and podcasts outpace television in reaching this increasingly valuable branch of consumers.
Radio Cares
(By Mike McVay) One of the core tenets of having an FCC station license is to serve the community. Audiences don’t forget when you change their lives and when they witness you changing others lives.
Is It Time for an AI Manager at Your Station?
(By John Shomby) One of the main topics of conversation in our industry continues to be Artificial Intelligence. AI is now very much a part of our lives at work and home. At many stations, you’re either already using it in some fashion or have plans in development.
FCC’s New HD Radio Expansion Rules Get November Start Date
The FCC's Media Bureau has announced the start date for new rules allowing for expanded HD Radio coverage. The rules, announced in September, are based on a 2019 petition from Xperi, NPR, and the NAB that has drawn criticism from the aviation industry.
Radio Ad Spend Holds Steady Ahead of Shortened Holiday Season
While it initially appeared to be positioning for a repeat Q4 power play, Pfizer has disappeared from the ranks of radio's top national advertisers. Fortunately, the market remains steady, especially as brands prepare for a competitive holiday season.
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