With Two Weeks Until Memorial Day, Radio Ad Giants Still Missing
With two weeks until Memorial Day, the weekend's usual advertising suspects are nowhere to be found. So is their absence a late start to what has historically been a major retail window for the category, or a portent of shifting strategies as tariffs stoke fears?
Media Buyers Are Commuting Again; Will Radio Convert?
If exposure truly drives belief, radio’s strongest sales tool might finally be back in the conversation on the agency side. With marketer commutes back on the rise, will radio’s performance during the daily drive finally translate into stronger ad results?
Nueva Network Makes ‘Master Move’ With Launch of Sports Show
Nueva Network has announced the debut of its new flagship sports program Jugada Maestra (Master Move), a Spanish-language radio show hosted by veteran sports journalist Heriberto Murrieta, alongside commentators Héctor Huerta and Paco Arredondo.
No AM/FM, No Problem? Discussing Radio vs. the Audio-Free EV
Slate Auto’s new EV cuts AM, FM, and all infotainment. Industry leaders Fred Jacobs and Steve Newberry talk about the implications for radio’s future in the dashboard - and how broadcasters can adapt before any change - with Radio Ink.
Mental Health Matters: Bridging the Gen Z Divide
In the second part of Radio Ink’s Mental Health Awareness Month conversation with executive coach Deb Barrett, she shares practical strategies for supporting talent, bridging generational gaps, and daily practices for improving mental wellness in radio.
Sport Radio Delivers for Liquor Brands During NBA, NHL Seasons
As liquor brands look to break through in a competitive market, a new study shows that NBA and NHL radio listeners are not only more likely to recall alcohol ads they heard on AM/FM - they’re also more likely to be active consumers in the category.
As Tariffs Disrupt, Radio Ads Offer Stability for Auto Dealers
A 25% tariff on imported vehicles is shaking the US auto market, raising costs and dimming sales forecasts. As dealers rethink strategy, radio is standing out as a cost-effective way to stay visible and drive ROI in turbulent times.
How Radio Sales Managers Can Grow Leads For Sellers
(By Loyd Ford) For a radio sales manager, making sure your team has leads coming out their ears takes a smart, sustained approach to lead generation, qualification, and distribution. Are you ready to try to create your own lead generation?
Capture Your Client’s Personality
(Jeffrey Hedquist) In my seminars to broadcasters, advertisers, ad agencies, writers & producers, I talk about and play examples of “personality” spots – how to capture the personality of the advertiser and transmit that to the audience. Here's what I tell them:
Senators Urge FCC to Deregulate Radio Ownership Caps
A bipartisan letter from 22 US Senators is urging the FCC to update broadcast ownership rules, citing increasing pressure local radio and television stations face as they compete against larger, unregulated digital players in a fast-evolving media environment.
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