Paige Nienaber’s Midweek Idea Dump: Honor Thy Secretaries
(By Paige Nienaber) One of the stations that I consult is doing a hyper-focused mail campaign to target people with keywords in key ZIPs. This is good. You should always know where the audience is and find ways to market to them. Kind of like the at-work audience.
Hope Media Group Sets Opening Date for New Houston Hub
Hope Media Group, the owner of KSBJ, WayFM, and Vida Unida, has announced that its new Ministry & Media Center north of Houston will open in June. The development, first unveiled in October 2023, will serve as an anchor for the Valley Ranch Entertainment District
Alliance for Women in Media Foundation Names 2025 Board
The Alliance for Women in Media Foundation has announced its 2025 Board of Directors as the organization prepares to celebrate the 50th anniversary of the Gracie Awards. This year's winners will be announced on March 25.
Geoffrey Starks to Step Down as FCC Commissioner
FCC Commissioner Geoffrey Starks has announced his intention to resign from his position this spring. In a letter to President Donald Trump and Senate Minority Leader Chuck Schumer, the Democratic Commissioner formally confirmed his decision.
4th Texas Independence Jam Raises $300K for Cook Children’s
Cumulus Media Dallas' New Country 96.3 (KSCS) and 99.5 The Wolf (KPLX) raised $300,000 for Cook Children’s Medical Center during the fourth annual Texas Independence Jam on March 11 at Billy Bob’s Texas in Fort Worth.
Media Strategist Peter Remington Joins HRC 2025 Lineup
Best-selling author, business consultant, and media strategist Peter Remington is set to challenge industry professionals to break free from outdated sales strategies and embrace the evolving definition of radio as "new media" at Hispanic Radio Conference 2025.
KIRO to Remain the Radio Home of Seattle Mariners Baseball
The Seattle Mariners have signed a multi-year extension with Bonneville Seattle, ensuring that Seattle Sports 710 (KIRO-AM) remains the team's radio home. The 2025 season will mark the 35th year that KIRO-AM has served as the Mariners' flagship.
10-Year Marketing Study: Radio Ads Deliver 42% Profit Growth
As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising remains one of the most effective tools to achieve all three goals.
The Value of The Voice
(By Mike McVay) The creativity behind radio station imaging often comes from familiar voices: talent that are largely unknown but easily identifiable by their sound. They are a part of a radio station's personality and a crucial demarcation point across all media.
It’s Time For Radio To Be Totally Unreasonable
(By John Shomby) A simple New York City hot dog at a Michelin-starred restaurant could redefine the way you connect with listeners. It's time to discover how radio can go beyond the ordinary to create unforgettable moments that build loyalty and engagement.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
