Salem Media’s Q2 Financials Weighed Down by Impairment
Salem Media Group reported a steep second-quarter loss - but it comes with an asterisk. A one-time, non-cash accounting adjustment significantly skewed the bottom line as the company continues reshaping its strategy following the sale of its CCM portfolio.
Centennial Expands Fredericksburg Cluster With Dual Signal Buy
Centennial Broadcasting announced an agreement to acquire Fredericksburg, VA's SuperHits 95.9 (WGRQ) and Thunder 104.5 (WGRX) from Telemedia Broadcasting. The deal will integrate WGRQ and WGRX into Centennial’s existing holdings in the market.
FCC Okays Market Cap Waiver Amid Connoisseur-Alpha Merger
As part of the overarching larger merger of the companies, the FCC has approved Alpha Media’s waiver of the Commission’s local radio ownership rules to transfer control of its five licensed stations in the Tyler-Longview, TX market to Connoisseur Media.
For Urban One, Local Radio Sales Brought Some Light To Q2
"It was a tough quarter," said Urban One CEO Alfred C. Liggins, III, to open the company’s Q2 earnings call, but even with a sizeable revenue fall, local radio was a bit of a brighter spot, as national, digital, and timing at Reach Media weighed total results.
Nielsen: Radio’s Reach with Black Audiences Hits 92%
As radio’s role with Black audiences remains both culturally rooted and commercially material, Nielsen’s latest Audio Today update is tying a recent boost in the medium's momentum among the demographic to the company's new 3-minute PPM qualifier.
Audio Delivers NFL’s Most Loyal Fans Directly To Advertisers
For brands chasing NFL loyalty, audio should be the first draft pick. Audacy-presented data finds sports audio delivers the highest concentration of avid fans across platforms, and those listeners are markedly more likely to favor, consider, and research sponsors.
Paige Nienaber’s Midweek Idea Dump: The Big, Cheap Dump Pt. 4
(Paige Nienaber) Now is the time of the year when advertisers are finalizing their Halloween plans. On Monday, I sent 16 pages of ideas for this Hallmark Holiday out to my clients. If you’d like to dive in and sift through these promotions, it’s very simple.
Why The Best Brands Go Deeper, Not Wider
(Josh Brown) When you look at the rise and, in some cases, the fade of some of America’s most iconic brands, a pattern emerges. The most successful brands don’t try to be all things to all people; they "dance with the one that brung 'em." Like NASCAR.
BIA’s 2025 Local Ad Outlook Sinks as Traditional Media Slumps
As Q2 earnings season comes to a close for radio, many broadcasters are looking for revenue relief after an admittedly frustrating quarter. Yet there is no respite in sight, according to BIA Advisory Services, which is making cuts to its 2025 local ad forecast.
Beasley Sells Hometown Cluster In Q2 Earnings Call Stunner
Beasley Media Group’s second-quarter earnings call opened with a sharp surprise: the news that the company has made two agreements, selling off all of its broadcast properties in its hometown market of Fort Myers-Naples amid pivots to a "digital-first" focus for the future.
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